Title: Руководитель брендинга / Head of Brand
Company: 12 STOREEZ
Location: Москва
Experience: От 3 до 6 лет
What you will do
- Develop brand strategy and storytelling for 2-3 seasons, integrating online and offline channels
- Define the Big Idea for campaigns, ensuring their conversion potential
- Plan and implement offline activations: pop-up stores, events, partnership events, displays, trade marketing — with clear KPIs for traffic and sales
- Manage integrated campaigns, combining digital, outdoor advertising, SMM, bloggers, and offline channels for pervasive impact
- Be responsible for budgeting and ROI of all brand activations, ensuring their commercial effectiveness
- Conduct market research and consumer insights to identify sales drivers
- Control the quality of all brand touchpoints (from website to storefront), maintaining a unified premium image
- Manage partnerships and ambassadors to enhance brand desirability and generate demand
- Build a team and manage the performance of the brand team
- Develop competence development plans for succession to ensure the sustainability and effectiveness of the department
What we are looking for in a candidate
- Over 5 years of experience in brand management (preferably in fashion, retail, FMCG, or lifestyle sectors)
- Proven cases of increasing brand awareness and sales growth through integrated campaigns
- Experience in developing and implementing brand strategies with measurable business results
- Successful launches of offline activations (pop-ups, events, trade marketing)
- Experience in budgeting and managing marketing P&L
- Proficiency with analytical tools (Google Analytics, Yandex.Metrica, Power BI — an advantage)
- Knowledge of market research methodologies (qualitative / quantitative methods)
- Experience in developing brand strategies and positioning with a focus on commercialization
- Experience in planning and budgeting integrated campaigns (online + offline)
- Experience in managing trade marketing, merchandising, POS materials, pop-up projects
- Experience in conducting offline events and partnership programs with measurable business results
- Skills in evaluating activation effectiveness (ROI, ROAS, sales attribution)
- Experience in conducting marketing research (qualitative and quantitative) to identify demand drivers
- Understanding of digital tools (Google Analytics, Yandex.Metrica) and offline metrics (traffic, in-store conversion) at a conceptual level
- Higher education (Master's degree or MBA is welcome) in marketing, management, advertising, or related fields
- English language — B2 level (Upper-Intermediate) or higher
What we offer
- An open culture and a team with whom you will grow
- A strong, ambitious product
- Official employment, competitive salary, and performance-based bonuses
- Voluntary medical insurance policy with dental coverage
- Training at the 12 STOREEZ academy, discounts from Skillbox and Skyeng partners
- Discounts on brand products and a birthday certificate
- Hybrid schedule: option to work partially from home
- Comfortable environment: cozy meeting rooms, fruits and aromatic coffee in the kitchen, "bring your dog to work Friday," and other pleasant perks
- New office in the Skolkovo Innovation Center. For employees — free shuttles from Aminyevskaya metro station and transportation benefits.
What are the next steps
- We will contact you to schedule a convenient interview time
- During the HR interview, we will discuss your goals and experience
- During the interview with your future manager, we will discuss tasks and priorities and explain how the work process is organized
- During the interview with the hiring ambassador, we will assess our value alignment
- We will request recommendations from your previous employers
- We will send an offer
