🔥 Vacancy: FMCG Brand Director 🔥
A non-food FMCG company, ranking in the TOP-3 in its category in the market, is looking for a strong candidate for the position of Brand Director.
Job Purpose:
Strategic brand development, ensuring sustainable growth of market share and profitability through competent marketing and pricing strategies. Formation and implementation of the full marketing mix, portfolio and team management.
Key Responsibilities:
- Formation, defense, and implementation of the brand marketing strategy: positioning, innovation plan, GTM, promotion.
- Ensuring sustainable growth of market share and profitability through competent marketing and pricing strategies.
- Developing proposals for launching new products and discontinuing illiquid SKUs.
- Formation and defense of the marketing budget, monitoring investment effectiveness.
- Pricing strategy, pricing, monitoring of shelf price and competitors.
Analytics:
- Market research, trends, competitive environment, product properties.
- Working with Nielsen, BHT, retail chain sales and internal data.
- Setting up and developing the marketing analytics system.
- Conducting marketing research of the target audience and consumer behavior.
- Monthly analysis of results, identifying growth opportunities, preparing reports.
Promotion:
- Development and implementation of activation strategy: agency briefing, support plan, effectiveness analysis.
- Organizing participation in exhibitions, conferences, seminars.
- Planning and conducting advertising and event activities.
- Monitoring industry media, searching for insights and understanding the target audience.
Assortment and Innovations:
- Updating the visual and communication image of the brand.
- Interaction with R&D and planning.
- Management of innovation development projects, monitoring timelines.
- Creating selling stories for partners.
Management and Communications:
- Managing the marketing team (3+ people): goal setting, motivation, control, development.
- Participation in sales forecasting and brand budget formation.
- Interaction with creative, design, media, BTL agencies.
- Exposure to marketing cases, analysis of trends and innovations.
Expectations:
- From 3 years of experience as Brand Director / GBM / Head of Marketing / Category Manager.
- Experience in FMCG (household chemicals, cosmetics — advantage).
- Full marketing mix, experience with Nielsen, BHT, budgets.
- Balance of creativity and analytical mindset.
- Experience managing a team of 3+ people.
- High level of self-organization, results-oriented.
- English language Intermediate+.
- Leadership qualities, drive, high emotional intelligence.
Conditions:
- Market-rate salary + bonus.
- Office in Moscow, 5/2 schedule.
- Voluntary medical insurance with dental coverage after the probationary period and other company bonus programs.
Apply with resume to Telegram: @michaelzak_pro
Agency: Zak Partners — Executive Search & Management Selection
