RUSSIAN PRODUCT JSC is a major domestic producer of grocery products. It has been successfully operating in the market since 1996.**
Our brands: "Gerkules", "Supersoup", "Pechem Doma", "Traditsiya", etc.
We provide opportunities for professional development, training, and career growth.
Our goal is to preserve and develop the best traditions of domestic food production!
In connection with business development, our company invites professionals to the vacancy of Brand Manager for the Spices category .
Key Responsibilities
Development and implementation of brand development strategy:
- Management of key company brands;
- Leadership of projects for launching new products, product categories, and brands, from strategy to shelf;
- Cross-functional interaction with all company departments (sales, trade marketing, procurement, production, quality and certification, analytics) to achieve planned brand indicators;
- Analysis and control of brand indicators by key parameters (market share, distribution level, sales volume, tracking of gross margin, economic indicators using internal AC Nielsen data);
- Price positioning and management of the brand's product portfolio, increasing the profitability of trademarks, including setting the depth of maximum permissible discounts on products, including taking into account the financial result;
- Organization and conducting training presentations, control of the dissemination of strategic and tactical information on brands to commercial staff on a regular basis;
- Preparation of sales and production forecasts and control in the short-term (weekly) and long-term (annually) periods, increasing market share;
- Conducting consumer research (defining goals and objectives, writing a brief for agencies, compiling and approving materials).
Development and execution of a 360-degree brand promotion plan (ATL, BTL, Digital):
- Development and approval of the strategy, marketing plan, and budget for brand/category development, working towards achieving marketing indicators (awareness, loyalty, conversion, off-take, market share);
- Formation of the annual budget for brands and control of its execution (sales plan, profitability, promotion costs, investments);
- Control and implementation of creative projects (preparation of advertising campaigns, participation in industry exhibitions, etc.);
- Coordination of activities aimed at improving consumer perception of the company's products;
- Document flow: maintaining approval and authorization documentation for the portfolio within and outside the company.
Requirements:
- Higher education (economics, marketing);
- At least 3 years of experience in marketing/sales in an FMCG company;
- Preferably experience in a manufacturing company;
- Experience in conducting federal promotions and BTL activities;
- Analytics, working with numbers, working with reports, working with pricing;
- Successful experience in developing and launching new products/brands in the Russian market;
- Ability to achieve tangible results within clearly defined deadlines;
- Strong communication skills;
- Advanced PC user;
- High level of analytical skills, high result orientation;
- Leadership qualities, as well as independence and maturity, active life position;
- Creativity, openness to new ideas and innovations, ability to implement changes;
- Structured approach to work within a large number of requests from other departments;
- Sociability, stress resistance, readiness to work in multitasking mode;
- Attentiveness, responsibility.
Conditions:
- Work in a large Russian manufacturing company with well-known brands!
- Employment in accordance with the Labor Code of the Russian Federation;
- Official salary;
- Full social package, VHI (Voluntary Medical Insurance);
- Paid vacations (28 calendar days) and sick leave;
- Corporate events;
- New Year's gifts for employees' children;
- 5/2 work schedule. Flexible start of the workday;
- The final salary level will be discussed with the successful candidate at the final interview.
- Creative environment that allows you to unleash your leadership potential and be involved in business results;
- Opportunities for career development, both within the function and in any other company direction;
- Opportunity to learn from "strong", successful, expert individuals in their field.
We are ready to offer our employees not only interesting tasks and rapid career growth, but also pleasant bonuses that will brighten up your workdays:
- Production tours;
- Flexible work schedule;
- Team building events;
- Coffee and snacks at the company's expense;
- Personal participation in the development of new products.
We will be glad if you join our successful Team!