MAGNIT OMNI is a group of retail formats of Magnit, responsible for developing an omnichannel experience for customers. OMNI brings together teams working on "Magnit Plus", "Magnit Delivery", "Magnit AdTech" services, and the "Magnit: offers and delivery" app.
We are transforming retail by offering innovative solutions that make the lives of millions of customers better.
We are currently looking for a Lead Brand Manager for the Central Marketing team.
Central Marketing is a strategic competence center that manages brand perception, communications, digital promotion, and research.
We combine creativity, data, and technology so that every customer feels: Magnit knows and hears them. We form the brand architecture of the group, launch cross-format projects with partners and suppliers, place digital advertising, and turn data into actionable insights.
We offer:
- Hybrid work format in Moscow (m. Savelovskaya);
- Reliable insurance and attention to health: we provide a VHI policy that includes not only general practitioners and specialists, but also dentists;
- Magnit Primezone discounts: over 6 thousand offers from restaurants to real estate;
- A strong team. We work with professionals who can inspire, support, and develop;
- Big challenges that make you stronger. We work on large-scale processes affecting millions of people;
- Freedom to grow. Horizontal growth, minimal constraints, maximum opportunities to prove yourself;
- Real recognition of achievements. If you work great, we will notice and appreciate it.
What you will do:
- Adapt and implement the brand platform (mission, positioning, tone of voice, visuals) for assigned formats;
- Formulate the CVP for formats and ensure consistency with group strategy;
- Plan and launch brand campaigns (online/offline), coordinating the work of creative and media partners;
- Track brand health metrics (awareness, consideration, NPS, brand equity) and business impact (CAC, LTV);
- Synchronize brand initiatives with commerce, category, and loyalty programs;
- Coordinate contractors, budgets, and deadlines;
- Maintain brand guides and train teams.
Who we are looking for:
- You have 4+ years of experience in brand marketing, preferably in retail/FMCG/e-commerce;
- You have experience in forming CVP, launching multichannel brand campaigns, and working with agencies;
- You can work with brand health metrics and commercial KPIs;
- You have strong communication and project management skills, with a result-oriented mindset.
