We are currently looking for a Lead Brand Manager who will be responsible for the development of two brands in the home appliances and cookware category.
Work Tasks:
- Develop the positioning and values of two brands: analyze the market, competitors, and target audience;
- Develop a marketing strategy, promotion and communication plans, and implement them;
- Together with product managers, participate in the development of the product line and the launch of new products;
- Plan and launch marketing campaigns, support sales on marketplaces, in retail chains, and offline stores;
- Maintain and update brand guidelines, ensure a consistent brand image across all channels;
- Assign tasks to designers, content team, agencies, and production, control quality and deadlines;
- Manage brand budgets, control expenses, and evaluate campaign effectiveness;
- Select and coordinate contractors, conduct tenders if necessary;
- Monitor brand reputation and development;
- Manage multiple projects simultaneously and keep track of deadlines and results.
We expect you to have:
- At least 3 years of experience in marketing and brand management in the home appliances and/or cookware sector;
- Experience in developing and implementing brand positioning and strategy;
- Ability to work with budgets and numbers: plan, evaluate effectiveness, and make data-driven decisions;
- Experience working with agencies and contractors — from briefing to acceptance of results;
- Ability to evaluate mock-ups, photoshoots, and texts in terms of brand compliance and provide specific feedback;
- Ability to defend the brand's position with arguments, based on its values and guidelines;
- Understanding of how product, packaging, and communication should come together into a cohesive story;
- Systemic approach, independence, and the ability to manage multiple projects simultaneously.
We offer:
- The opportunity to influence brand development;
- Space for creativity and strategic thinking;
- A 5-day work week from 10:00 to 18:30 (hybrid schedule, 2 days remote per week after the probation period);
- Quarterly bonus based on performance;
- Comfortable office;
- Corporate loyalty program and partner discounts;
- Walking distance from Myakinino metro station, accessible by public transport from Strogino, Shchukinskaya, Tušinskaya metro stations, and Trikotazhnaya station.
Thank you for your application! If your resume matches the vacancy, we will contact you shortly.
