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Sintec Group
Russiayesterday
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Grade
Head
Experience
1-3 years
Work Format
Onsite
Relocation
Russia, Obninsk
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SINTEC Group is a holding company founded in 1999 with over 25 years of successful experience in implementing large-scale infrastructure and social projects. It is one of the key shareholders of several business divisions, including:
United Petrochemicals (UPEC) – production of lubricants, antifreeze, technical fluids, automotive chemicals, and car care products under contract for leading brands;
HausHerz Corporation – production of high-quality household chemicals: products for laundry, dishwashing, and professional cleaning that ensure perfect cleanliness.
We are looking for a Marketing Manager for the Automotive Chemicals/Car Care category to join our team.
Who we are looking for:
A leader who understands that in our category, demand is generated in the mind of the end consumer and sold through partners. You will manage both sides of this coin – fostering car owners' love for the brand and equipping distributors, retailers, and service stations with tools to grow sales.
You will be responsible for the brand promotion strategy and increasing its recognition among the target audience. You will be responsible for managing product and communication projects and improving sales efficiency.
What you will be doing (and what we will be measuring):
1. Analytics and Strategy
Develop and implement a marketing strategy for the portfolio of brands in the automotive chemicals and car care category.
Analyze the market, competitors, and target audience (car owners, detailing centers, service stations, auto shops).
2. Promotion and Advertising
Manage promotion through partner channels: distributors, networks, gas stations, service stations, marketplaces.
Generate demand from the end consumer: ATL, digital, content, working with auto bloggers and auto communities.
3. Marketing
Promotions for partners and retail chains, POS materials, planograms, sales staff motivation, support for distributors and stores.
4. Digital and Marketplaces
Website, SEO, social media, email newsletters, product cards on Ozon/WB/Ya.Market, content, video, reviews.
5. Sales Support
Catalogs, presentations, guides for managers and salespeople, staff training, materials for buyers.
6. Budget and Efficiency
Marketing budget planning, analysis of channel efficiency and ROI of activities, monitoring sell-in and sell-out.
7. Cross-functional Work
Interaction with R&D, production, sales department, logistics, and agencies.
What is important to us:
• At least 2 years of experience in a leadership marketing role, preferably in automotive chemicals, car care, auto components, or related categories.
• Understanding of B2B and B2C specifics: ability to speak the language of the partner and the end consumer.
• Experience in managing a brand portfolio and launching products.
• Strong analytical skills: data, metrics, well-reasoned decisions.
• Leadership qualities: ability to inspire the team and build cross-functional relationships.
• Proactiveness and readiness to work in a dynamic production environment.
In turn, we offer you:
Join us and become part of our brands' history!
