Head of PR and Influence Marketing at Moscow Chain-Knitting Plant (Sunlight)
Moscow Chain-Knitting Plant (Sunlight) is looking for a Head of PR and Influence Marketing.
The company is currently taking a strategic step in developing communications: we are creating a centralized and strong PR function with expertise in working with opinion leaders.
They are looking for a leader who will build and head the external communications process for the MCZ brand from scratch. This is a unique opportunity to influence reputation, audience loyalty, and business results, seeing the direct impact of strategic decisions.
Your responsibilities will include:
- Creating a strategy from scratch: develop and implement a comprehensive brand PR strategy that defines its positioning and voice in the market.
- Reputation management: shape and control the company's image in digital and offline spaces, participate in the successful launch of new products.
- Planning and integration: form a PR activities plan, integrating it into the overall marketing strategy and the company's marketing activities plan.
- Control at all stages: oversee the implementation of PR projects from idea generation and media planning to post-analytics, including campaign budgeting.
- Building strong connections: develop long-term partnerships with bloggers, celebrities, media, and other key communication channels.
- Being the voice for the media: conduct journalist pitching and organize effective work on distributing informational materials to the media.
It is important to find an employee:
- For successful PR function management: 3–5 years in a PR manager or lead PR specialist role with proven experience in developing and implementing comprehensive PR strategies (including influencer marketing).
- With their own database and established relationships with journalists and editorial teams of leading media outlets. An established contact base with influencers, bloggers, as well as in TV and radio will be a key advantage.
- For turnkey project implementation: successful creation and execution of non-standard special projects — from creative concept and organization to results analysis.
- With team leadership skills, coordination of work with contractors and agencies to achieve maximum effect and synergy.
- With the ability to communicate in the language of business tasks, conveying the measurable value of PR solutions to top management and the finance department.
What this role entails within the organization:
- A real opportunity to build a PR function from scratch and see how your strategies shape the public image and influence brand perception.
- Direct interaction with top management and strategic partnership. Your ideas and campaigns will directly impact the company's marketing and business results.
- Experience working with the full cycle of communications — from creating a global strategy to managing tactical activities with reach to a multi-million audience through all key channels.
- Work in a market leader with a stable position and ambitious growth plans, where your contribution will be highly valued and open new professional horizons.
What is offered:
- Competitive salary and bonuses.
- Flexible format: possibility of hybrid work (office/remote) after adaptation.
- Comfortable conditions: modern office in the "Zenith Plaza" business center (metro station Shchukinskaya/Strogino) with corporate shuttle, 5/2 schedule from 9:00 to 18:00.
- Career in a leader: work in a company with a 30-year history and clear prospects for professional growth.
