PR & Community Lead at OMUT jewelry brand

OMUT jewelry brand is looking for a PR & Community Lead to systematically develop communication and strengthen the brand's presence.

OMUT is a brand of minimalist jewelry with a brutal character.

About the role:

• This role is at the intersection of strategy, influencer communications, special projects, brand partnerships, and work with the fashion/community environment.
• We need a PR specialist with a strong influencer background and strategic thinking.
• Someone who understands how attention, community, media, and cultural visibility work today.

What you will do:

• Build the brand's PR and communication strategy.
• Work with influencers, gifting, and paid integrations.
• Oversee communication for launches and collections.
• Prepare materials: texts, presentations, press releases, launch descriptions.
• Launch special projects, collaborations, and events.
• Work with fashion, lifestyle, and cultural media.
• Identify new growth areas and brand visibility opportunities.
• Collaborate with marketing, content, and creative teams.
• Analyze communication effectiveness, media landscape, and campaign results.

Important:

• Minimum two years of experience in communications with fashion/lifestyle/beauty brands.
• Strong influencer PR background.
• Understanding of the fashion/jewelry/lifestyle context.
• Ability to create news hooks, not just write and send press releases.
• Contacts and practical experience working with talents, stylists, media, and opinion leaders.
• Taste, visual awareness, and understanding of cultural context.
• Ability to think strategically, not just operationally.
• Ability to work with numbers and data, hard skills in analytics.

What the company offers:

• Full-time employment, hybrid format.
• Conditions and compensation will be discussed individually with the successful candidate.