We are looking for a leader who will take full responsibility for the marketing communications cycle — from packaging business tasks into creative concepts to controlling every customer touchpoint.**
A role at the intersection of marketing and commerce: you don't just "do advertising," but turn business initiatives into customer-understandable offers that drive traffic and sales growth.
Responsibilities:
- Strategic Planning: Development of annual and quarterly communication strategies, setting goals (KPIs), participation in defining brand positioning.
- Communications Management: Organization of ATL/BTL activities, PR campaigns, content marketing, SMM, influencer collaborations.
- Budgeting and Control: Formation, distribution, and optimization of the marketing budget, control of ROMI (Return on Marketing Investment).
- Brand Management: Strengthening the company's image, ensuring brand identity compliance, creating competitive advantages.
- Analytics and Reporting: Analysis of advertising channel effectiveness, competitor activities, and target audience behavior.
- Interaction: Collaboration with external contractors (advertising agencies, vendors) and internal departments.
- Team Management: Task assignment, recruitment, training, and motivation of employees.
- Key KPIs: BHT indicators, return on investment, dynamics of target perception metrics.
Requirements:
- Experience managing marketing communications in retail / FMCG
- Experience with TV, OOH, indoor, and digital channels
- Strong experience in implementing 360° campaigns
- Understanding of how marketing influences offline traffic
- Experience in managing media budgets and evaluating effectiveness
- Skills in conducting tenders and working with agencies
- Team management experience
- Attention to detail and a high level of quality control
- Will be a plus: Experience in food retail or e-grocery. Cases of large-scale federal advertising campaigns. Experience in building marketing processes "from scratch" or transforming the function.
- What is important in this role: The ability to "translate" business language into customer language. A balance of creativity and a pragmatic approach to efficiency. Systemic approach and control — from strategy to in-store execution.
Conditions:
- Employment and social package according to the Labor Code of the Russian Federation
- Open to considering a hybrid work format
- 5/2 work schedule, young, ambitious team
- Salary: terms discussed with successful candidates
- Ambitious tasks
