Mr.Doors** is one of the market leaders in furniture with a 30-year history and a team of 1500+ employees. The company is currently strengthening its PR function and is looking for a Head of PR & Brand Communication who can manage through numbers and build a strong business support culture.
The role's objective is to establish the brand in the minds of clients and designers as an expert partner and a source of inspiration. To build a "content ecosystem" where production (the factory) becomes a media platform, and designers become our ambassadors. Reporting to the Marketing Director.
Dear candidates, please indicate your salary expectations in your cover letter (or in your CV).
Areas of Responsibility and Focus:
A. Strategy and Leadership
- Development of the annual brand PR strategy with a focus on the B2B segment (interior designers, architects, developers).
- Reputation management: shaping the expert image of the company's top management in the professional environment.
- Integration of PR activities with marketing goals (lead generation, increasing average check through premium positioning).
B. Work with the "Designers" Channel
- Building long-term relationships with key market players (top 30 designers, architectural bureaus).
- Organizing closed club events (breakfasts, workshops, architectural tours), excursions, and press tours to form a community.
- Developing a loyalty program for partners (not discount-based, but status-based: access to new products, joint project photoshoots).
- Interaction with the Head of Designer Relations as a Client.
C. Content Management (Strategy + Control)
- "Factory" Content (Production): Creating a content strategy for the production account. Formats: Reels, short vertical videos, "quiet" ASMR of production.
- "Designers" Content (People): Curating content that is presented from the perspective of designers.
- Own Blog/Media: Launching an expert blog (Telegram/Dzen/VC) with trend analytics, material science, and project error analysis.
D. B2B
- Program with developers.
- Planning and conducting B2B events (collection presentations at the factory, masterclasses, participation in industry exhibitions).
E. Partner Marketing
- Searching for and activating cross-partnerships: furniture brands, boutique hotels, lighting showrooms, industry publications.
- Organizing joint collaborations to create viral content.
F. Team Management (SMM)
- Setting tasks for the SMM manager (managing social media, filming, editing), monitoring KPIs (engagement, reach among the "designers" target audience).
- Implementing processes: from idea to post.
What's Important:
Education and Experience:
- Higher education (marketing, journalism, environmental design).
- At least 5 years of experience in PR/marketing, including at least 2 years in the premium B2B segment (construction materials, interior design, architecture, furniture, or luxury development).
- Mandatory: Portfolio with successful cases of working with designers/architects.
Professional Skills (Hard Skills):
- Strategist: Ability to build a long-term plan.
- Producer: Understands how to create content in a production environment (lighting, sound, dynamics).
- Networker: Personal contacts in the professional community (designers, architects).
- Analyst: Understands brand metrics in B2B.
Personal Qualities (Soft Skills):
- Presentability.
- Entrepreneurial approach.
- Leader.
Conditions:
- Budget: Head of Department level + bonuses for KPI achievement.
- Team: SMM manager reports directly, remotely.
- Resources: Budget allocated for content filming and events.
- Work schedule: 5/2 or hybrid 3/2 to be discussed.
- Free parking on employer's premises.
- Employee discounts on company products.
