We are looking for a specialist who will form and strengthen trust in the brand through systematic external communication, ensuring a stable company reputation, increased recognition, and high-quality media presence.
What you will be doing:
- Develop and implement a brand PR strategy aimed at increasing recognition, trust, and reputation.
- Ensure regular brand presence in federal, niche, and specialized media.
- Formulate and maintain a PR calendar: news hooks, seasonal activities, product releases, collaborations, and special projects.
- Proactively seek PR opportunities to enhance brand visibility and participate in current events.
- Develop the company's and brand's speakers' expert positioning, prepare materials for speeches, comments, and interviews.
- Maintain and develop relationships with journalists, editorial teams, media partners, and opinion leaders.
- Prepare and approve PR materials: press releases, comments, expert columns, interviews, and other publications.
- Develop and adapt key brand messages for different audiences and communication channels.
- Ensure consistent and coherent brand positioning in all external communications.
- Initiate and organize online and offline events, including presentations, press breakfasts, client and partner events, managing guests, media, contractors, and internal teams.
What we expect from the candidate:
- At least 3 years of experience in PR or brand communications, preferably in fashion, lifestyle, retail, e-commerce, beauty, or related industries.
- Understanding of PR strategy building principles, working with news hooks, media planning, and marketing calendars.
- An up-to-date media contact database or proven experience in independently building relationships with journalists, editorial teams, and opinion leaders.
- Experience in preparing PR materials: press releases, comments, expert columns, interviews, pitches, and speaker materials.
- Ability to find and develop PR opportunities: product launches, research, collaborations, special projects, expert comments.
- Strong written communication skills: ability to clearly, correctly, and in the appropriate tone formulate messages for different audiences and channels.
- Experience working with speakers: preparing talking points, comments, interviews, speeches, and expert positioning.
- Experience organizing PR events, client or partner events, including coordinating contractors, guests, media, and internal teams.
- Good understanding of the current media agenda, ability to quickly find opportunities to integrate the brand into relevant topics.
- Independence, proactivity, broad outlook, attention to detail, and the ability to manage multiple projects simultaneously.
Nice to have:
- Experience working with fashion, lifestyle, or business media.
- Experience promoting a brand in the luxury or premium segment.
- Understanding of the fashion market, resale, luxury segment, or e-commerce.
- Experience launching collaborations, special projects, and partner PR activities.
- Ability to work with PR effectiveness analytics: publications, reach, mention quality, sentiment, contribution to brand awareness.
Conditions:
- Official employment in an accredited IT company.
- Full-time, 5/2, from 10:00 to 19:00.
- Voluntary Medical Insurance (DMS), including dental care.
- Fast-paced processes, high team expertise, and a rapidly growing product.
- Opportunity to directly influence the business and company development.
Join the OSKELLY team and help us create the future of the fashion tech industry!
