Title: Influencer Marketer Company: Authentica Location: Moscow Salary: from 138000 to 172000 RUR Experience: From 3 to 6 years

Authentica is an exclusive distributor of 20 luxury professional cosmetic brands with a developed omnichannel sales model. Our areas:

• B2B sales to beauty salons and clinics
• Work with the largest retailers: Zolotoye Yabloko, TSUM, Rive Gauche, etc.
• Own marketplace for beauty industry professionals
• Own online store
• Presence on leading online platforms: Lamoda, Yandex Market, Ozon, etc.
• Educational project: academy.authentica Our team combines expertise, creativity, and a deep understanding of the industry, which allows us to create sustainable solutions and set new standards in the professional beauty environment. Our brands: KEVIN.MURPHY, Oribe, Kydra Le Salon, EVO, R+Co, Aveda, Calecim, Ultraceuticals, La Ric, etc.

IBT.ru is a marketplace for professional products for hairdressers, colorists, stylists, and makeup artists, as well as cosmetologists. We are developing a community of masters and are looking for a specialist who will turn influencer work into a stable channel of reach, registrations, and orders.

Main tasks:

Working with influencers and the community:

• Form and develop a pool of professional bloggers: colorists, stylists, makeup artists, and barbers.
• Organize uninterrupted product shipments - up to 50 influencers per month.
• Select products for work, considering the specialization of each master.
• Build regular communication: mailings, private messages, closed chats, invitations, and special offers.
• Develop the IBT ambassador community and transition the best influencers to long-term cooperation.
• Track master classes, courses, and educational projects of bloggers.
• Propose integrations of IBT into their events and training products.

Content and special projects:

• Devise collaboration formats with masters: reviews, tests, case studies, unboxings, live streams, master classes, and native recommendations.
• Develop scripts and technical specifications for Reels, Stories, Shorts, and posts.
• Organize photo and video shoots with influencers and obtain user-generated content for social media, the website, and product cards.
• Devise mechanics with promo codes, curated selections, and ready-made kits for professionals.

Analytics and KPIs:

• Create individual UTM links and promo codes for each influencer.
• Track placement effectiveness: views and reach.
• Conduct a monthly evaluation of each blogger and make decisions about further cooperation.
• Generate KPI reports and recommendations for scaling effective collaborations.
• Maintain a unified database of influencers, contact history, shipments, publications, and sales.

Collaborations and partnerships:

• Search for brands for joint projects and cross-collaborations.
• Propose partnerships to beauty brands, academies, master class organizers, and industry events.
• Develop barter mechanics and integrations of IBT into third-party projects.
• Organize the participation of influencers and partners in the marketplace's special projects.

We expect:

• Experience in influencer marketing, PR, partnerships, or community management.
• Understanding of the specifics of the beauty industry and professional audience.
• Ability to find and evaluate relevant bloggers not only by subscriber count but also by audience quality.
• Basic understanding of web analytics, UTM tags, promo codes, and sales funnels.
• Negotiation skills and ability to build long-term relationships.
• Literacy, ability to write correct technical specifications and scripts.
• Systemic approach, independence, and results orientation.
• Experience working with spreadsheets, CRM, analytics, and reports.
• Good eye for content and understanding of what a native integration looks like.

We offer:

• Contract work (GPKh)
• Competitive salary level, transparent motivation system (base salary + KPI).
• Work schedule: 5/2, from 10:00 to 19:00.
• Adaptation and training on the Authentica platform.
• Opportunity for personal acquaintance with the best players in the Moscow beauty market.
• Designer office within walking distance of Kurskaya/Chkalovskaya metro stations.

Skills: Internet Advertising, Brand Promotion, Marketing Research, Advertising Campaign Planning, Internet Marketing, Marketing Analysis, Targeting, English Language, Digital Marketing, Handling Large Volumes of Information, Marketing Strategy Development