Title: Head of Influencer Marketing for the VOIS Brand Company: VOIS (Rocket Launch LLC) Location: Moscow Salary: from 200,000 to 300,000 RUR Experience: 3 to 6 years

We are looking for a strong Head of Influencer Marketing who will lead the work with bloggers and opinion leaders, from strategy to ROI assessment. If you know how to turn integrations into a predictable sales channel, build long-term partnerships, and scale performance results – we'd be happy to meet you!

What will you get?

You can become part of the story of the fastest-growing cosmetics brand in the Russian Federation. You have the opportunity to lead the brand to its most ambitious goals and become the largest cosmetics brand in the Russian Federation by 2030. We are not afraid of multinationals; we believe that there are all opportunities in the Russian Federation to build a powerful Russian brand.

Responsibilities:

1. Managing the influencer marketing direction for sales

• Full responsibility for the sales direction through bloggers: strategy → planning → launch → analytics → scaling
• Meeting revenue targets and maintaining the target ROAS (Return on Advertising Spend)
• Forming monthly and quarterly plans for revenue, costs, and number of integrations
• Managing and distributing the advertising budget among bloggers, platforms, and mechanics
• Identifying growth points and scaling the direction

2. Working with bloggers and advertising integrations

• Building a system for searching and selecting bloggers with high sales potential
• Defining advertising purchase criteria: placement cost, sales forecast, CPM/CPO/ROAS, blogger's historical performance
• Controlling negotiations, purchases, and integration launches
• Developing and testing different mechanics: native integrations, promo codes, CPA/fixed fee, ambassadorship, long-term contracts, and other models
• Forming a pool of effective bloggers and developing repeat placements
• Reallocating budget from ineffective placements to the most profitable ones

3. Analytics and effectiveness

• Building a transparent funnel analytics: budget → integration → traffic → order → revenue
• Analyzing the effectiveness of each blogger, integration, offer, and advertising mechanic
• Monitoring key metrics: revenue, ROAS, ROMI, CPO/CPA, average order value, conversion rate, number of orders
• Forming forecasts for future placements based on historical data
• Conducting regular hypothesis tests and making data-driven decisions
• Collaborating with analytics/IT on developing attribution and reporting systems

4. Working with sales-driving content

• Analyzing which formats, scenarios, offers, and presentations yield maximum conversion to purchase.
• Setting requirements for bloggers' advertising integrations.
• Collaborating with the content team on creating and testing sales-driving mechanics.
• Forming a database of best practices and successful cases.
• Scaling the most effective combinations of "blogger × product × offer × creative".

5. Team Management

• Managing a team of influencer marketing managers: assigning tasks, monitoring results, and developing employees
• Building the department structure and allocating areas of responsibility
• Hiring and onboarding new employees as needed for scaling
• Developing KPIs and a team motivation system linked to business results
• Conducting regular coordination meetings and performance reviews
• Automating and standardizing department processes

Requirements :

• Experience in managing influencer marketing with a focus on sales and revenue
• Understanding of performance marketing and unit economics: ROAS, ROMI, CPO/CPA
• Experience managing significant advertising budgets and responsibility for their return
• Ability to build media plans and forecast revenue from the influencer channel
• Strong analytical skills: Excel/Google Sheets, plan-vs-actual analysis, cohort analysis, working with large datasets
• Understanding of sales attribution systems: promo codes, UTM, post-click/post-view, attribution windows
• Experience building a system for evaluating blogger effectiveness and making decisions on repeat purchases/scaling
• Understanding of sales-driving content: offers, hooks, CTAs, advertising integration scenarios
• Ability to conduct A/B tests and systematically verify marketing hypotheses
• Experience in building reporting and dashboards for channel management

Skills: Marketing Analysis, Marketing Communications, Budget Management, Management Skills, Staff Motivation, Strategic Planning, Marketing Planning, Team Management, Business Communication, Strategic Thinking, Analytical Thinking, Sales Development, Influencer Marketing, Working with Bloggers, Interaction with Opinion Leaders, Remote Work, Skincare, Marketing Strategy, Advertising Campaign Planning, Internet Marketing, Online Advertising, Budgeting, Brand Development