Remote Vacancy.

Lifestyle edtech project AnyClass is looking for an Influence Department Head.

AnyClass is the largest IT platform in the Russian wellness segment with a 10-year history and an audience of 13 million people across social networks. Our portfolio includes 70+ online courses, and our client base exceeds 700,000 buyers.

Responsibilities:

• Be responsible for integration results, aiming for direct sales of low-ticket courses in the beauty and health segment, with subsequent conversion to upsells on the platform.
• Build an influence analytics system: manage key metrics (CTR, ROAS, CR), identify effective combinations (channels, formats), and rapidly rebuild strategy based on data.
• Constantly search for and launch new mechanics: test integration formats, channels, and engagement mechanics for the 30+ audience, and scale successful solutions.
• Build an effective system for stream-based work with nano- and micro-influencers: manage the process of searching, approval, content release, and results evaluation.
• Manage a team of influence managers: set tasks for reach, traffic, and budget; build processes; monitor deadlines and quality of blogger selection; hire and develop the team; and enhance performance.
• Work at the intersection of influencer marketing and product: implement analytical tools for predicting results, participate in platform development, and improve integration launch pipelines.
• Collaborate with founders, course producers, creators, designers, and targetologists to create integrations that impact not only reach but also direct sales.

Candidate Expectations:

• Relevant experience: 3+ years in influencer marketing. Experience in EdTech will be a strong advantage.
• Proven case studies of working with campaigns focused on direct sales (CPA, ROMI), not just reach. Deep understanding of audience behavior patterns (30+).
• Excellent knowledge of algorithms and formats that generate sales on Telegram, MAX, VK, and Dzen.
• Data-driven approach: ability to work with analytics and data to optimize campaigns and predict results.
• Confident experience managing budgets of 1.5 million rubles or more. Skill in managing a large volume of integrations (stream-based work with nano- and micro-influencers).
• Experience in hiring, managing, and developing a team of 3 or more people.
• Willingness to work directly with business founders (without an SMO). Ability to independently form a strategy with minimal initial information from the first month, defend decisions, and flexibly adjust processes when business requirements change.
• Interest in wellness, natural beauty, and health topics.

Will be an advantage:

• Experience implementing AI tools for blogger selection and performance analysis.
• Possession of your own database of verified influencers in the wellness/health/beauty niche.

What we offer:

• Formal employment according to the Labor Code of the Russian Federation.
• Full-time, remote work format.
• Annual bonus upon KPI achievement.
• Training after the probationary period.
• Opportunity for rapid professional growth.
• A team where decisions are made quickly.
• The chance to participate in product development for a large audience.
• Quick decisions, open communication.