Head of Marketing for Umaclass Home Education Online School

Remote vacancy.

Online home education school Umaclass is looking for a Head of Marketing.

Key Responsibilities:

• Develop and implement the company's marketing strategy for successful development and stable growth, coordinated with the sales department.
• Set up the system and strengthen existing attraction channels (content marketing, SMM, bloggers, etc.).
• Implement 2-4 additional marketing channels with clear and positive economics and scalability.
• Set up a system for new marketing channels with limited financial resources (a system of constant experiments).
• Build a system of nurturing funnels (for cold and cheaper audiences).

Key Competencies:

Strategic Marketing / Performance Marketing / Unit Economics / Building Growth Models / System Analytics / Hypothesis Management and Scaling / Building New Channels / Content Marketing / Product Marketing / Referral Program Building Skill / PR

Conditions:

• Remote
• Mon–Fri, 9:00 AM–6:00 PM MSK (with breaks for prayers and lunch)
• Salary to be discussed at the interview