X5 Media is responsible for the development and monetization of advertising across X5 businesses. We create digital advertising products within the apps and offline stores of our retail chains (“Pyaterochka”, “Perekrestok”, and “Chizhik”).

We also create and promote content on Food.ru – our media platform about life with taste and meaning, which offers our partners various advertising formats for integration.

We are looking for a Digital PR Specialist!

What you will do

• Develop and implement digital PR projects for X5 Media, X5 Blogger, and Food.ru brands.

• Interact with media outlets and develop brand presence in the digital space.

• Generate creative news hooks and launch campaigns that attract audience attention.

• Prepare, approve, and adapt PR materials for publication in external digital channels.

• Search for and coordinate the work of contractors (copywriters, designers, video production, agencies), conduct briefings, and control the quality of materials.

• Prepare content for internal communications of X5 Media (company internal portal).

• Develop external communication channels: website, social media, email newsletters.

• Maintain and update a calendar of digital activities and industry awards.

• Organize integrations with bloggers and creators: search for partners, negotiations, project launch, and support.

• Plan and implement seeding in Telegram channels, communities, and other digital platforms.

• Ensure materials comply with brand guidelines.

• Analyze the effectiveness of PR activities based on key metrics (ER, cost per contact, etc.), and prepare recommendations for improving results.

What we expect

• At least 3 years of experience in Digital PR, PR departments of large companies, communication/advertising agencies, or journalism.

• Practical experience in organizing seeding campaigns on social media.

• Experience interacting with bloggers, media, and contractors.

• Excellent written and verbal communication skills.

• Experience in advertising, retail, marketplaces, advertising platforms, sales houses, or advertising agencies will be an advantage.

• Attention to detail, initiative, and the ability to work effectively in a team.

• Proficient in MS Office.

Conditions:

• Hybrid work format (2-3 days in the office)

• Compensation level is discussed individually (payment format – base salary and annual bonus)

• Corporate social package from X5 (Voluntary Medical Insurance with dental care, corporate privilege services, Skyeng, Fitmost, psychotherapy service, etc.)

• A new, actively developing business. High pace and the opportunity to influence decisions

• A great, energetic team))