Bochkarev Breweries Company is 8 modern plants and over 20 popular brands, including Krusovice Kronprinz, Bochkarev, Mr. Lis, DR.DIESEL, VULKAN, and others.
Our company is a team of like-minded people who are shaping the future of Russian brewing. More than 2,000 specialists at Bochkarev Breweries work from St. Petersburg to Khabarovsk, creating products loved by millions.
We are always open to energetic and goal-oriented people ready to develop and grow with us, turning bold ideas into successful projects.
Currently, our company is looking for a Marketing Manager (area of responsibility - leading a brand group including flavored beer, cider, and other categories).
Responsibilities
- Responsible for the development and execution of the portfolio strategy for the assigned brand group, including:
- Development of an innovation plan for the assigned brands;
- Defense of innovation plans before management;
- Launching innovations according to the plan.
- Responsible for the development and execution of the communication strategy for the assigned brand group, namely:
- Development and defense of the media plan;
- Development of marketing communications for the end consumer.
- Responsible for planning and executing the marketing budget for the assigned brands:
- Planning the marketing budget on an annual basis;
- Analyzing the execution of the marketing budget plan on a monthly basis;
- Optimizing the budget when necessary with no or minimal loss of effectiveness.
- Responsible for the P&L of the assigned brand group, carrying out monthly control of the financial indicators of the assigned brands, as well as adjusting the activities of the assigned brands if necessary to improve P&L indicators.
- Together with the commercial department, develop and monitor the execution of the distribution strategy for the assigned brand group, coordinating the commercial department on assortment prioritization and new product market launch.
Requirements
- Higher education in marketing, economics, or management.
- Marketing experience in a similar position for 5 years or more;
- Knowledge of the fundamentals of brand marketing, consumer behavior, portfolio strategy principles;
- Successful experience in launching new products (NPD);
- Ability to work with data: analyze, interpret, and form recommendations (Nielsen, HH panels, Brand Health Trackers, internal data);
- Brand P&L management;
- Strong time management and cross-functional communication skills;
- Team management experience of at least 2 years.
