Group Brand Manager at beverage manufacturer Chernogolovka

Chernogolovka, a beverage manufacturer, is opening a vacancy for a Group Brand Manager.

Tasks to work on:

• Development and implementation of a comprehensive marketing strategy for brand development
• Development, implementation, and control of the media promotion plan, as well as the creative and communication strategy
• Development, implementation, and control of advertising campaigns on TV, digital, BTL, and other promotion channels, and evaluation of their effectiveness
• Management of media, creative, and advertising agencies
• Management of the process of creating and developing visualizations for advertising materials, packaging design, working with design studios and creative agencies
• Development of product strategy, formation of an effective product portfolio (development, optimization) within categories and brands to improve efficiency
• Development and implementation of long-term and short-term plans for launching new products and innovative solutions for entrusted categories and brands
• Search, initiation, and leadership of the process of implementing product and packaging innovations for entrusted categories and brands
• Evaluation and study of the market, competitive environment of categories, analysis of consumers, and identification of promising market segments
• Optimization of product and marketing mix
• Initiation and participation in the process of optimizing formulations
• Budgeting, implementation, and control of marketing budget expenses

Candidate expectations:

• Higher education (marketing)
• At least 5 years of experience in marketing (food and/or beverage categories)
• At least 2 years of experience as SBM/BM (in the FMCG market)
• Experience in creating and implementing successful marketing strategies, launching new products
• Experience working within key business processes to achieve excellent business results
• Excellent communication and presentation skills, as well as the ability to work in a team and interact with multi-functional departments and external partners

The company offers:

• Work in a large and stable Group of Companies
• Interesting and dynamic tasks in brand marketing
• Open opportunities for career growth
• 100% official salary (base salary + annual bonus)
• Employee care program
• Voluntary medical insurance, accident insurance
• Partner discounts on the corporate offers aggregator "Best Benefits"