Group Brand Manager at beverage manufacturer Chernogolovka
Chernogolovka, a beverage manufacturer, is opening a vacancy for a Group Brand Manager.
Tasks to work on:
- Development and implementation of a comprehensive marketing strategy for brand development
- Development, implementation, and control of the media promotion plan, as well as the creative and communication strategy
- Development, implementation, and control of advertising campaigns on TV, digital, BTL, and other promotion channels, and evaluation of their effectiveness
- Management of media, creative, and advertising agencies
- Management of the process of creating and developing visualizations for advertising materials, packaging design, working with design studios and creative agencies
- Development of product strategy, formation of an effective product portfolio (development, optimization) within categories and brands to improve efficiency
- Development and implementation of long-term and short-term plans for launching new products and innovative solutions for entrusted categories and brands
- Search, initiation, and leadership of the process of implementing product and packaging innovations for entrusted categories and brands
- Evaluation and study of the market, competitive environment of categories, analysis of consumers, and identification of promising market segments
- Optimization of product and marketing mix
- Initiation and participation in the process of optimizing formulations
- Budgeting, implementation, and control of marketing budget expenses
Candidate expectations:
- Higher education (marketing)
- At least 5 years of experience in marketing (food and/or beverage categories)
- At least 2 years of experience as SBM/BM (in the FMCG market)
- Experience in creating and implementing successful marketing strategies, launching new products
- Experience working within key business processes to achieve excellent business results
- Excellent communication and presentation skills, as well as the ability to work in a team and interact with multi-functional departments and external partners
The company offers:
- Work in a large and stable Group of Companies
- Interesting and dynamic tasks in brand marketing
- Open opportunities for career growth
- 100% official salary (base salary + annual bonus)
- Employee care program
- Voluntary medical insurance, accident insurance
- Partner discounts on the corporate offers aggregator "Best Benefits"
