Marketing Director (CMO)

We are "Dream Team" – a large dental service uniting 17 clinics across Russia. We have a strong brand, a developed network, a budget, and huge ambitions. We are growing rapidly, have completely eliminated bureaucracy, and our key values are real results and quality of work.

We are looking for a strong, passionate leader to head the entire marketing system. Someone who will combine digital tools with effective offline marketing and exponentially increase the strength and recognition of the "Dream Team" brand at the federal level.

Important: work is in the office in Saint Petersburg. The vacancy is posted in Moscow because we are considering candidates for relocation – we assist with the move.

Your main responsibilities:

• Brand Strength Development: Global management of the "Dream Team" brand, development and implementation of a strategy to increase patient awareness and loyalty.
• Offline Marketing: Development and launch of local marketing activities for clinics, BTL promotions, cross-marketing partnerships, work with geo-services, outdoor advertising, and sponsorships.
• Lead Generation and Paid Traffic: Strengthening the patient acquisition system through performance channels (contextual ads, targeted ads, retargeting, aggregators, maps, new digital tools).
• Building a Unified System: Synchronization of offline and online communication channels, audit of current traffic, landing pages, analytics, CRM, and call tracking.
• Analytics and ROI: Control of end-to-end analytics from click/contact to appointment, visit, and LTV.
• Management and Leadership: Development of the internal team of specialists and management of external contractors.

We especially value it if you:

• Possess a high level of entrepreneurial thinking – can take a problem and independently drive it to a measurable business result.
• Have successful experience in fast-growing companies, where you personally built an omnichannel marketing system (online + offline) and brought the brand to leading positions.
• Know how to measure the effectiveness of reach and brand advertising campaigns and can link them to revenue growth.
• Can speak the language of money with the business, and the language of specific and clear tasks with the team.
• Can deeply dive into processes and control "hands-on": you won't find it difficult to personally audit advertising accounts or web analytics to objectively assess the quality of work of the team or contractors, rather than blindly trusting their reports.

What else should you have:

• At least 5 years of experience as a Marketing Director in fast-growing network companies.
• Successful case studies of large-scale offline and federal brand campaigns.
• Deep understanding of analytics systems, CRM, call tracking, and BI reporting.
• Experience in marketing management in network businesses (clinics, salons, retail, franchises).

What we offer:

• Above-market income. We are demanding of results and understand that quality results should be fairly rewarded.
• Conditions: Office in the center of Saint Petersburg, but we are open to discussing a compromise hybrid format.
• Freedom and Development: Real opportunity to influence a federal brand, absence of bureaucracy, and full carte blanche to implement new solutions. "Dream Team" is already an experience to be proud of.
• Bonuses: Corporate discounts on dental and medical services for you and your family members.

When applying for the vacancy, you need to complete a test. We want to know more about you than what can be found in a brief resume.

See you at the interview!