GPM Reklama (Gazprom-Media Holding sales house) is a leading player in the advertising market and, through a single window, sells advertising inventory of the Holding's assets and its partners in key media segments: TV (sponsorship), radio, and digital advertising.
Together with partners and market players, GPM Reklama regularly conducts industry research to assess the effectiveness of advertising opportunities. The team constantly improves advertising solutions, develops new products, and helps brands get closer to their audience.
We are looking for a Digital Account Manager / Media Planner – a specialist who can independently manage digital advertising campaigns, handle client requests, prepare media plans, and support placements from brief receipt to analysis of final results.
Our tasks:
- Preparation of media plans in accordance with client briefs and advertising agency requests;
- Campaign calculation, preparation of estimates, timelines, commercial proposals, and presentations for clients;
- Forecasting and booking of advertising traffic;
- Launching and supporting digital advertising campaigns;
- Monitoring placements together with AdOps and coordinating creatives with advertising platforms;
- Daily monitoring of indicators and optimization of advertising campaigns to achieve KPIs;
- Supporting current client relationships and participating in the development of cooperation;
- Preparation and presentation of advertising campaign results and formation of final reporting with recommendations;
- Communication with advertising verification and audit platforms on emerging technical issues.
Our expectations:
- Higher education;
- At least 3 years of experience in digital advertising, media planning, or advertising campaign support;
- Experience of the full cycle of digital project management: from media planning, commercial proposals, and communication with contractors/clients to placement control and analytical reporting;
- Strong negotiation skills, a systematic approach to tasks, and high responsibility for results in autonomous and team work;
- Confident command of Excel, Microsoft Office, Outlook.
Will be an advantage:
- Knowledge of digital advertising buying models: CPM, CPC, CPV.
- Understanding of key performance indicators: reach, CTR, VTR.
- Experience with analytics systems: Yandex.Metrica, Google Analytics.
- Experience with audit and verification systems: Adriver, Weborama, Adserving, Appsflyer, Adjust, AppMetrica.
Our offer:
- Work in a leading Russian media holding;
- Interesting projects and tasks;
- Employment according to the Labor Code of the Russian Federation;
- Social package with voluntary medical insurance including dentistry;
- Work schedule 5/2: 10:00 AM - 7:00 PM;
- Hybrid work format;
- Work address: Olimpiyskiy Prospekt, bld. 14 (Diamond Hall Business Center).
Dear candidates, please indicate your desired income level in your cover letter (if not specified in your resume)!
