Title: Digital Media Manager
Company: TEVA
Location: Moscow
Experience: 1 to 3 years
Your responsibilities will include
- Development and implementation of digital media strategies using new and promising platforms to improve the entire brand marketing funnel: increasing brand awareness, consideration, and purchase conversion
- Supporting the media manager in developing holistic long-term media strategies for the brand
- Development of new channels: search and initial tests, brand approvals, test budgets, and performance evaluation
- Monitoring digital media trends, including social networks, influencer platforms, and innovative content formats, to identify communication opportunities in the pharmaceutical industry
- Collaborating with internal teams and external partners to launch campaigns on cutting-edge platforms such as VK, Max, Yandex, Sber ecosystem, TG, and others
- Supporting the media manager in managing multi-channel special projects
- Ensuring close collaboration with brand marketing, e-commerce, and KAM (Key Account Management) teams working with pharmacy chains
- Analyzing performance metrics and user engagement on new and existing media platforms
- Constantly tracking personal data protection laws and legislative changes affecting pharmaceutical advertising, and ensuring all media activities comply with these recommendations
- Training and instructing colleagues on advanced methods for using new media in the pharmaceutical sector
- Controlling budget expenditures
We expect from you
- Higher education
- Experience in digital environments, new media, ecosystems - from 3 years
- Experience in FMCG, pharmaceutical, banking, or media agency companies
- Strong competencies in managing and mixing digital channels
- Knowledge of the digital consumer environment and the digital media market
- Understanding of the specifics of advertising procurement in the digital market and the principles of operation of key modern advertising technologies
- Project management skills
- Developed communication skills, ability to effectively interact with cross-functional teams
- Proficiency in English (written)
We offer
- Competitive salary
- Performance-based bonus
- Extended insurance programs
- Meal allowance
- Corporate mobile communication
- Laptop
- Comfortable office located on the Garden Ring
- Hybrid work format and flexible start/end of the workday
Skills: Digital Marketing, Internet Marketing
