Our client, a major pharmaceutical company, is looking for a Digital Manager for their prescription portfolio.
Responsibilities:
- Creation of a technical and legal framework for building a communication ecosystem (collaboration with Legal Department and BI/SFE department)
- Development of the physician's customer journey architecture (Patient/HCP Journey) in the digital environment (collaboration with BI/SFE and Marketing department)
- Integration of data between CRM, web platforms, and communication channels to create a unified HCP profile (collaboration with BI/SFE)
- Implementation of a trigger-based communication system (omnichannel marketing) based on physician behavior (collaboration with BI/SFE and Marketing department)
- Planning and launch of targeted campaigns on professional medical portals
- Formation of regular reporting for BU top management on the effectiveness of digital investments
- Selection and implementation of technology partners
Requirements:
- 3+ years of experience in digital marketing (pharma)
- Experience in building successful omnichannel campaigns
- Innovative thinking, ability to propose new tools for Rx promotion
- Strong cross-functional interaction skills (Marketing Department, Sales Department, Medical Department, SFE, BI)
- Experience in building processes from scratch (without ready-made infrastructure), good organizational skills
- Confident CRM data handling skills
Conditions:
- Salary level is discussed individually
- Annual bonus
- Social package: laptop, corporate mobile communication, VHI, life and health insurance
- Hybrid work format
