● Avtozavodskaya
We are currently restructuring the commercial unit and creating a new marketing architecture: product lines (Kids, Women's Health, Dent, Adult) and a central marketing hub (Growth, Activation, Brand & Content, Marketing Operations). We are looking for someone to lead this transformation and build a team based on a ready-made strategy.
What you will be doing
- Lead the marketing of the clinic network and build a team according to the target model: product lines + central marketing hub
- Develop a product marketing strategy for the lines, considering clinic specialization
- Develop inbound demand channels (partnership, content, SEO, brand, product websites/app)
- Build end-to-end marketing and sales analytics: a unified data system from the first touchpoint to repeat visits and revenue, without which budget decisions are impossible
- Design and implement multi-level funnels with numerous touchpoints — from the first brand acquaintance to repeat visits and recommendations, considering different decision-making cycle lengths (one-time appointment, pregnancy management, annual service)
- Develop and launch a patient loyalty program, linked to the product matrix and retention metrics
- Hire and lead key roles in the team: Product, Growth, CRM Marketing, Analytics
- Work closely with sales, the contact center, and the customer care service as a unified commercial system focused on the patient.
What we expect from a new colleague:
- 5+ years in marketing, with 2–3 years in a functional leadership role (Head of Marketing/Marketing Director)
- Experience in marketing for multiple products or brands simultaneously, managing through line managers
- Strong data-driven approach: working with end-to-end analytics, hypotheses, CRM marketing
- Understanding of both performance tools and branding, without bias towards one side
- Experience in building and hiring a team of 15+ people.
Will be a plus
- Experience in medicine, health-tech, or services with high frequency of repeat visits
- Experience working with network/branch businesses or multi-brand structures
- Understanding of unit economics for subscription/membership products (LTV, deposit retention).
What we offer
- Complete freedom in building the team and hiring key roles under you.
- A ready-made strategy and product matrices, no need to build from scratch, just implement and scale.
- Direct reporting to the Commercial Director and influence on the entire network's strategy.
- Income level based on interview results, discussed individually.
- Full-time employment, office in Moscow.
If you have read this far, it's time to take the most important step – tell us about your desire to work in the docdoc team!
