Title: Head of Marketing Department
Company: RZD-Medicine
Location: Moscow
Experience: From 3 to 6 years
Responsibilities:
- Managing the marketing department: setting tasks, workload distribution, performance monitoring, KPIs, employee development and training.
- Developing and implementing a marketing strategy and annual marketing plan, participating in business planning.
- Forming, defending, and monitoring the marketing budget; evaluating the effectiveness (ROMI) of marketing activities.
- Creating and developing products: medical programs and package offers (check-ups, examination programs, subscriptions) — from idea and product economics to market launch and results analysis.
- Marketing research: market and competitor analysis, studying patient needs and satisfaction, working with feedback.
- Operational marketing: clinic navigation and design, POS and print materials, outdoor and transit advertising, events, open days, exhibitions and conferences (from the management company's perspective with RF-wide scale).
- Brand management: monitoring compliance with the brand book and unified communication style in all divisions.
- Patient loyalty and retention programs, customer base management; partner marketing.
- Interaction with medical departments, commercial services, branches, and contractors (agencies, printing houses, designers); coordinating materials with the legal department.
- Preparing analytics, reports, and presentations for management.
Requirements:
- Higher education (marketing, economics, management).
- Work experience in healthcare (clinic network, multidisciplinary medical center, VHI, pharma) — a key advantage.
- Work experience in a large company with a branch network and a multi-level approval system — an advantage.
- Proficiency in classic marketing tools: market research, segmentation, positioning, marketing mix for services (7P), SWOT/PEST analysis, customer journey mapping (CJM).
- Experience in developing marketing strategies and annual marketing plans.
- Experience in creating and launching new products/services, calculating product economics and payback.
- Budgeting and marketing effectiveness evaluation skills (ROMI, customer acquisition cost, LTV, conversion).
- Team and project management skills, goal and KPI setting.
- Knowledge of legislation: Federal Law 38-FZ "On Advertising" (including requirements for advertising medical services), Federal Law 323-FZ "On the Basics of Health Protection of Citizens in the Russian Federation", Federal Law 152-FZ "On Personal Data".
- Knowledge of the specifics of the medical services market (paid services, VHI, corporate clients) — an advantage.
- Negotiation, business correspondence, and public presentation skills.
- MS Office — proficient user: Excel (pivot tables, formulas, reports), PowerPoint (presentations for management), Word, Outlook.
- CRM systems and Medical Information Systems (MIS) — for analyzing customer base and patient flow.
- Analytics and BI tools (Power BI, Yandex DataLens or similar) — desirable.
- Survey and satisfaction evaluation services (Yandex Forms, Anketolog, and similar).
- Electronic document management systems (EDMS).
- Ability to set technical specifications for designers and evaluate mockups (Figma, Adobe — at an understanding level).
Conditions:
- MATERNITY LEAVE COVER POSITION
- Work in the largest medical network in Russia;
- Full compliance with the Labor Code of the Russian Federation: official salary, paid vacation, sick leave;
- Opportunity for professional development;
- Work schedule 5/2 from 9.00 to 18.00, Friday shortened day until 16.45;
