About the Clinic**
We are a multidisciplinary medical center focused on providing high-quality medical care. Our team includes doctors from over 30 specializations, and the average tenure of our doctors exceeds 10 years. We are actively developing, opening new directions, and therefore we are looking for a professional who will take strategic marketing management and ensure a stable patient flow.
Key Responsibilities:
- Strategy and Management:
- Development and implementation of the clinic's marketing strategy, including brand positioning and promotion;
- Formation and control of the marketing budget, calculation of unit economics, planning and defense of ROI;
- Management of the marketing department, working with external contractors (agencies, freelancers).
- Patient Acquisition and Retention:
- Fulfillment of the plan for attracting primary patients and revenue in the individual client channel;
- Management of digital promotion channels: contextual and targeted advertising, SEO, SMM, medical aggregators, geo-services;
- Building end-to-end analytics: from touchpoint to appointment and repeat visit, working with CRM marketing (segmentation, trigger communications, loyalty programs).
- Product and Communications:
- Participation in refining the product line and pricing in conjunction with the medical department;
- Reputation management: working with reviews, SERM, PR activities;
- Development of the website and mobile application, monitoring call center operations to achieve key metrics.
- Offline Marketing:
- Organization of offline activities: promotions, partner events, collaborations;
- Development of advertising materials: printing, outdoor advertising, clinic interior design.
Requirements
- Higher education; specialized marketing education will be an advantage;
- Marketing experience from 3–6 years, of which 2–3 years in a director/head of department position;
- Mandatory experience in commercial medicine, pharmaceuticals, or a related service sector;
- Deep understanding of the commercial medicine market and the specifics of promoting medical services;
- Proficient in digital marketing and analytics tools: Yandex.Direct, VK, end-to-end analytics, CRM systems;
- Experience in building marketing from scratch or restructuring an existing strategy;
- Strong analytical skills, ability to make data-driven decisions;
- Experience in team management and working with contractors.
Conditions
- Official employment under the Labor Code of the Russian Federation from the first day;
- Competitive income level: salary + KPI (discussed with the final candidate);
- 5/2 work schedule, office within walking distance of Novoslobodskaya or Mayakovskaya metro stations;
- subsidized medical care for the employee and family members;
- Opportunity for idea implementation and influence on clinic development;
- Corporate events, training, professional growth.
