FreeStyle Libre 2 - the world's #1 continuous glucose monitoring system*, developed by Abbott, frees people living with diabetes from daily finger pricks and helps them make informed decisions for better disease management.
To fill a vacant position in the Diabetes Care division, we are announcing a competition for the role of Marketing Manager
Main Goal: Development and implementation of a brand/product promotion strategy in the market, ensuring sales growth, market share, and brand awareness, as well as coordinating marketing activities with sales, medical, commercial departments, and external partners.
Key Responsibilities:
- Development and implementation of a promotion strategy for the brand and product portfolio in retail, privileged, and hospital channels. Execution control.
- Market, competitor, and consumer insight analysis.
- Pricing, sales forecasting, and budgeting.
- Organization of a full cycle of events (congresses, symposia, schools for doctors and patients).
- Planning and execution of marketing activities with external partners (distributors, e-commerce platforms, agencies, event organizers, medical associations, specialized publications, etc.).
- Evaluation of marketing activity effectiveness (ROI, reach, target audience engagement, KPI compliance, contract execution quality).
- Work with leading expert physicians (KOLs): engagement, support, participation in congresses and publications.
- Development and delivery of product training for company employees.
- Interaction with sales, market access, commercial, and medical departments (insight sharing, cross-functional project implementation).
- Preparation of reports for management.
Profile of a Successful Candidate:
- Higher medical or pharmaceutical education.
- Experience in the pharmaceutical industry (Rx or OTC with physician promotion) or with medical equipment, drug distribution, or medical devices (B2B/B2C).
- Work experience in similar positions: at least 5 years in marketing (product management, brand management, marketing management).
- Sales experience will be an advantage.
- Management experience: desirable experience leading small teams (2-3 people) or coordinating cross-functional projects.
- Proficient in MS Office (especially Excel — pivot tables, charts, data analysis formulas; PowerPoint — creating presentations for doctors, management, and partners).
- Experience with marketing platforms (Google Analytics, Yandex.Metrica, email marketing systems, targeted advertising) is welcome.
- Basic understanding of working in M365 (Teams, SharePoint, Outlook).
- English language - Advanced level.
In our company, you will be able to:
Develop
- You will have access to an internal training platform, practical sessions and lectures from colleagues in expert fields, as well as language learning courses.
Take care of your health
This will be supported by:
- Extended voluntary medical insurance program with dental care for employees and their children from the first working day.
- Life and accident insurance.
- Payment of 10 days of sick leave up to 100%.
- An open, supportive, and inclusive work environment where you are treated fairly and with respect.
- Comfortable working conditions: company car: automatic transmission, possibility of weekend use, fuel card, parking compensation during working hours, mobile communication compensation.
- Employee support program: psychological, legal, and financial.
- Corporate running club, with training, races, and support for all fitness levels.
Take care of your financial well-being
This will be supported by:
- Corporate flexible benefits program that allows you to choose the benefits that are right for you.
- Transparent bonus and KPI system.
- Additional motivational programs for top employees.
- Annual salary review based on performance.
Join a team where you can work on important tasks, grow and develop, take care of yourself and your family, be yourself, and live a full life.
The stated vacancy description, as well as the list of requirements for the vacancy, is not exhaustive. The scope of responsibility will be clarified after reviewing resumes/completing the stages of the competition for the vacancy.
