Digital Marketing Specialist

We are currently developing and strengthening our team, and we have a vacancy for you – Digital Marketing Specialist

Key challenges and tasks:

• Develop a digital marketing strategy and digital marketing plan for the product within the area of responsibility.
• Coordinate and directly participate in the implementation of the product action plan in accordance with annual marketing goals.
• Continuously monitor and evaluate the market situation and progress in achieving marketing goals. Make appropriate changes to digital marketing plans based on the information received, if necessary.
• Study the digital promotion of the Product among the target audience.
• Present digital promotional and informational campaigns during cyclical conferences, conduct training and other activities to ensure a high level of product knowledge and marketing strategies among field force employees.
• Control the budget for digital marketing expenses in accordance with the allocated budget and marketing goals.
• Coordinate the work of the cross-functional team within the product projects in the Employee's area of responsibility.
• Develop and maintain the content part, interaction mechanics of entrusted internet portals, sections and landing pages (both owned by the company and organized by the company on third-party platforms).
• Prepare reports for brand teams on a monthly basis on the results of content plan implementation with key conclusions and recommendations.
• Manage the work of agencies for material preparation: setting tasks, providing feedback, suggesting ways to increase interaction efficiency.
• Possess medical information on the brand: key messages, indications for use, competitive advantages, etc. – study cyclical conference materials.
• Analyze trends and best practices in the market for omnichannel communication with healthcare professionals, email marketing; propose and implement innovations for Astrazeneca's communication campaigns.

You are a perfect fit for us if you have:

• Higher education (marketing, analytics, mathematics)
• Marketing experience of 2+ years
• Fluent English
• Confident MS Office skills (Excel, Word, PowerPoint)
• Experience working with a creative agency

We are ready to offer the successful candidate:

• The opportunity to build a career in a dynamic atmosphere of a leading innovative company with one of the strongest portfolios of drugs in the industry.
• Flexible benefits program — 3% of your salary: direct them to what really matters to you — sports, health, or exciting travel.
• Opportunity to receive internal corporate discounts and privileges – PrimeZone.
• Company car and mobile communication.
• Employee support program – a set of consulting services to solve life problems.
• Sick leave top-up to 80%.
• 5 additional vacation days and 3 day-off days per year.