One of the leaders in the Russian market for climate equipment and engineering systems (over 30 years in the market) is looking for a Marketing Director.
Job Purpose:
- To ensure sustainable growth of the company's profit and market share through the development and implementation of a long-term marketing strategy, management of holding brands and promotion channels.
Responsibilities:
- Development and implementation of the holding's marketing strategy for 3–5 years, including budgeting and ROI control of marketing investments.
- Management of company brands and launch of new products to market (GTM strategies).
- Building an effective system of marketing analytics and research (analysis of the market, competitors, B2B and B2C consumer behavior).
- Development of the digital direction: management of web infrastructure, SEO, contextual, targeted, and media advertising, email marketing.
- Organization of marketing at points of sale (offline activities, exhibitions, conferences, visual environment, presentation materials, and promotional products).
- Management of customer experience and loyalty programs, development of the CRM system as a tool for managing the sales funnel and customer experience.
- Participation in the development of new services and digital solutions for clients and partners.
- Support for tender processes and key clients (preparation of commercial proposals, references, negotiation materials).
- Formation and development of the marketing team (management, KPI setting, training, hiring).
Requirements:
- Higher education: Marketing/Economics/Management + additional MBA education would be a plus.
- Experience in managing a marketing department in large manufacturing or diversified companies with a staff of ~5000 employees for over 7 years.
- Industry sectors: B2B distribution, industrial manufacturing, DIY retail.
- Not considered from the sectors: food, clothing, footwear, HORECA, Lifestyle!!!
- Understanding of the sales funnel and lead generation management.
- Product portfolio and pricing management.
- English language — not lower than B2 (for working with foreign vendors and documentation).
- Business and personal qualities: strategic and analytical thinking, high communication skills, leadership qualities, and the ability to lead a team.
Conditions:
- Registration according to the Labor Code of the Russian Federation, all social guarantees, VHI + dentistry, sports discounts.
- Schedule: 5/2 from 9 AM to 6 PM.
- Work location: Moscow.
- Competitive income level (salary + performance bonuses).
Apply with resume and cover letter:
- Indicate the company's staff size, number of subordinates, and the budget you managed.
Attention! Vacancy from a recruitment agency!
