Product Manager for SberHealth's 'Laboratory Research' vertical. Responsible for segments on the website and in SuperApp, growing conversion of attracted traffic into a non-empty cart through onboarding and segmented landing scenarios.
Tasks:
- Design and improve onboarding from the first visit to a non-empty cart
- Segment landing scenarios for traffic sources — partners, SEO, paid
- Assign tasks and accept partner integrations on the product side (landing pages, UTM logic, special offers)
- Work with funnel metrics: visit → view → add to cart
- Conduct funnel audits by traffic channels, identify bottlenecks, and prioritize CR growth hypotheses
- Improve search relevance and assortment display based on user context (traffic source, segment)
Requirements:
- Experience with top-of-funnel in a mass-market product — responsible for onboarding, landing pages, or traffic conversion to a target action
- Experience with multiple traffic sources — understand the difference in user behavior from paid, partner, and organic traffic
- Experience with partner or B2B2C integrations — assigned tasks or managed integration with an external partner (landing page, special offers, tracking)
- Working with funnels and data — built and analyzed funnels yourself, tested hypotheses with numbers
- 3+ years of experience in a product role
- Desirable: experience with SEO traffic, experience in e-commerce/marketplaces, ability to speak the same language as performance marketers and BD
Conditions:
- Hybrid format (from 2 days a week, m. Technopark)
- Free access to telemedicine and in-person appointments at private clinics (including dentistry and psychologist sessions)
- Benefits: Sberbank mortgage conditions
- Individual development plan for everyone
- English language with a corporate tutor and discounts on Skyeng courses, compensation for training from leading platforms
- Official employment, stable payments, sick leave and vacation pay, modern equipment
- Partial compensation for sports subscriptions, free squash and football classes
- Support for attending industry conferences and speaking at them
