Key Functions:
- Lead the full cycle of the "Media for Youth" project: from content strategy development to final report preparation.
- Deep dive into the youth segment: analysis of insights, trends, and content consumption patterns of the audience.
- Support and development of content for the "youth" and "pro" segments (running, tourism, football, skiing, snowboarding, etc.) in the main accounts of the Sportmaster brand on social media.
- Content planning and implementation of publications with the SMM agency: task setting, briefing, deadline and quality control.
- Briefing the promotion agency on the promotion of publications and advertisements, budget control, performance evaluation.
- Evaluation of SMM metrics and brand perception image metrics.
- Work with analytics tools (LiveDune and internal company dashboards).
- Interaction with the internal research department: setting tasks for conducting qualitative and quantitative audience research, data interpretation, and implementation of insights into work.
Our Expectations:
- 3+ years of experience in SMM/Digital Communications in a large e-commerce, retail, FMCG, or specialized digital agency.
- Proven experience in managing a Media project.
- Understanding of platform algorithms and specifics: Max, VK, Telegram, Instagram*, TikTok.
- Proficient in brand analytics and SMM metrics tools (LiveDune, Brand Lift, ability to read and interpret data from quantitative and qualitative marketing research).
- Deep understanding of the youth segment/zoomers: knowledge of trends, understanding of short video formats (Reels/Shorts/Clips), and principles of algorithmic reach.
- Understanding of the Pro segment: knowledge of key sports (running, tourism, football, skiing, snowboarding), understanding the needs and pain points of the sports community.
Will be a plus:
- Experience with UGC content and influencer marketing.
- Experience with media projects for youth.
- Knowledge of the sports goods and equipment market.
- Personal experience in sports (running, snowboarding, tourism, etc.).
- Copywriting experience: writing texts for posts, video scripts, adapting tone of voice for different audiences and platforms.
What we offer:
- Work format: Hybrid (Moscow)/Remote.
- Flexible start of the day: start at 8:00, 9:00, or 10:00 AM — choose what suits you best.
- Benefit cafeteria: choose the benefits you need from a wide range of options (Voluntary Medical Insurance with dentistry, sports, mobile communication, training, experiences (out-of-town trips), health cards, accident insurance).
- Comprehensive training system: internal and external development programs.
- Educational partnerships: exclusive discounts on training at Skyeng, Lerna (Skillbox, Geekbrains), Yandex Praktikum, Language Link, Novakid.
- Discount on meals in the company office.
- Corporate discount on company products.
- Company sports life: corporate sports clubs and training; paid slots for races and sports events, annual Spartakiad.
- BestBenefits: personalized discount and privileges program.
- Extended loyalty program: Premium fitness centers: World Class, X-fit, Fitmost; Medical services: special conditions at KDL and Gemotest; Banking products: favorable offers from partner banks: Communication and recreation: special tariffs from Megafon and Beeline, booking at Otello hotels.
- New Year's gifts for employees and their children.
- Parking (via booking).
*belonging to Meta, a company whose activities are prohibited in the Russian Federation.
Skills: Brand promotion, Working with large volumes of information, SMM, Digital Marketing, Marketing Communications, Organizational skills, Presentation preparation, Internet Marketing, Internet Project Management, Online Advertising, E-Commerce, Marketing Planning, Advertising Campaign Planning, Social Media Marketing
