What you will do:

• Develop and implement social media presence strategies for Azbuka Vkusa and Enoteсa; monitor strategy implementation and ensure achievement of platform KPIs;
• Manage social media:
  • monthly creation of a unified content plan;
  • organize the collection of materials and references for content;
  • coordinate the preparation of texts, formats, and materials for publications.
• Generate ideas: constantly generate ideas at the intersection of trends and premium products;
• Control and coordinate external contractors:
  • search for and attract contractors (videographer, AI designer, designer);
  • assign tasks to the video producer and control execution within deadlines and quality standards.
• Analytics:
  • evaluate the effectiveness of tools, sections, creatives, and promotion mechanics;
  • prepare regular reports, analyze launches of new social networks.
• Work towards achieving key platform KPIs:
  • reach, engagement (ER), reach efficiency (ERR), subscriber growth, etc.
• Identify growth points and develop channels:
  • launch special projects, organize contests, attract bloggers, collaborate with partners;
  • implement new engagement mechanisms.
• Budget management:
  • plan the marketing budget for the month/year;
  • analyze return on investment and select the most effective channels.
• Maintain documentation for contractors:
  • draft contracts, track and control payments (work in 1C and Diadoc).

Requirements:

• Portfolio of projects with significant results (KPIs are welcome);
• Deep understanding of digital marketing and premium segment trends;
• Excellent communication skills (oral and written);
• Autonomy and responsibility; bring tasks to completion without constant supervision;
• Experience working with contractors, bloggers, and influencers;
• Experience in preparing reports and presentations for management;
• Readiness for multitasking, deadlines, and KPI-driven work.

Conditions:

• Official employment in compliance with the Labor Code of the Russian Federation from the first working day;
• 5/2 work schedule;
• Office within walking distance of metro station Sportivnaya/MCC Luzhniki;
• 30% discount on our own product line;
• Special prices and discounts on travel, access to the BestBenefits portal;
• Voluntary medical insurance (DMS), consultations with lawyers, psychologists, and nutritionists;
• Participation in excursions and tastings at production sites;
• Sports activities: we have running teams (we participate in the Moscow Marathon and other sports events!), football, hockey, yoga, and swimming teams;
• Cool branded merchandise for active participation;
• For employees' children: participation in creative contests, culinary masterclasses, New Year's gifts.