Title: Head of SMM Department
Company: Azbuka Vkusa
Location: Moscow
Experience: 3 to 6 years
Responsibilities:
- Development and implementation of social media strategies for Azbuka Vkusa and Enoteque; control of strategy implementation and achievement of platform KPIs;
- Social media management:
- monthly creation of a unified content plan;
- organization of material and reference collection for content;
- coordination of text, format, and material preparation for publications.
- Idea generation: continuous generation of ideas at the intersection of trends and premium products;
- Control and coordination of external contractors:
- search and recruitment of contractors (videographer, AI designer, designer);
- task assignment for the video producer and control of execution in terms of deadlines and quality.
- Analytics:
- evaluation of the effectiveness of tools, sections, creatives, and promotion mechanics;
- preparation of regular reports, analysis of new social media launches.
- Work towards achieving key platform KPIs:
- reach, engagement (ER), reach efficiency (ERR), subscriber growth, etc.
- Identifying growth points and developing channels:
- launching special projects, organizing contests, attracting bloggers, collaborating with partners;
- implementing new engagement mechanisms.
- Budget management:
- planning the marketing budget for the month/year;
- analyzing return on investment and selecting the most effective channels.
- Contractor documentation management:
- drafting contracts, accounting for and controlling payments (working in 1C and Diadoc).
Requirements:
- Portfolio of projects with significant results (KPIs are welcome);
- Deep understanding of digital marketing and premium segment trends;
- Excellent communication skills (verbal and written);
- Autonomy and responsibility; complete tasks without supervision;
- Experience working with contractors, bloggers, and influencers;
- Experience in preparing reports and presentations for management;
- Readiness for multitasking, deadlines, and KPI-driven work.
Conditions:
- Official employment in accordance with the Labor Code of the Russian Federation from the first working day;
- 5/2 work schedule;
- Office within walking distance of m. Sportivnaya/MCC Luzhniki;
- 30% discount on own product line;
- Special prices and discounts on travel, access to the BestBenefits portal;
- Voluntary medical insurance, consultations with lawyers, psychologists, and nutritionists;
- Visits to excursions and tastings at production sites;
- Sports activities: we have running teams (participating in the Moscow Marathon and other sporting events!), football, hockey, yoga, and swimming teams;
- Cool branded merchandise for active participation;
- For employees' children: participation in creative contests, culinary masterclasses, New Year's gifts.
