Role Mission**
To create and develop brand communication on social media, fostering a strong emotional connection with the audience, ensuring growth in recognition, engagement, and sales through strategic management of content and teams.
Responsibilities
- Develop a unified SMM strategy based on business goals, marketing objectives, and target audience needs (links, recognition, loyalty, sales)
- Define the brand's tone of voice, key channels, formats, and KPIs for each area
- Create a content plan and editorial calendar that combines various objectives: sales-oriented, engaging, expert, and entertainment
- Generate ideas for content for own social media, adapting trends to the brand's values and DNA
- Formulate clear and measurable technical specifications for designers, copywriters, and videographers
- Organize the search for characters to develop social media and create viral stories (clients, internal experts, ambassadors)
- Manage the creation and release of all content for own social media
- Manage the company's pages on all social networks (Instagram, Telegram, VK, YouTube, and others)
- Regularly monitor social media trends and implement the most modern ideas
- Test new tools and platforms for the company
- Analyze the effectiveness of released content, prepare reports not just on reach, but on KPI achievement
- Conduct A/B tests of content formats, texts, publication times, formulate hypotheses for improving metrics based on data
- Implement a data-driven approach in decision-making regarding content and strategy
- Build and manage a team (in-house and outsource)
- Implement and use tools for task planning and control
- Effectively manage resources
- Meet deadlines and ensure uninterrupted content output
- Interact with other company departments: production, photo studio, design team, brand team, product, etc.
Candidate Profile
- Over 3 years of experience in SMM management in dynamic industries
- Successful experience in creating viral content and managing SMM projects with measurable results
