Head of Community Development in Social Networks / Head of SMM
Role Mission
To create and develop brand communication on social networks, fostering a strong emotional connection with the audience, ensuring growth in brand awareness, engagement, and sales through strategic management of content and teams.
Responsibilities
- Develop a unified SMM strategy based on business goals, marketing objectives, and target audience needs (leads, awareness, loyalty, sales)
- Define the brand's tone of voice, key channels, formats, and KPIs for each direction
- Create a content plan and editorial calendar that combines various goals: sales-oriented, engaging, expert, and entertainment
- Generate ideas for original social media content, adapting trends to the brand's values and DNA
- Formulate clear and measurable technical specifications for designers, copywriters, and videographers
- Organize the search for key individuals/stories for social media development and creation of viral stories (clients, internal experts, ambassadors)
- Manage the creation and release of all content for original social media channels
- Manage the company's pages across all social networks (Instagram, Telegram, VK, YouTube, and others)
- Regularly monitor social media trends and implement the most modern ideas
- Test new tools and platforms for the company
- Analyze the effectiveness of released content, preparing reports not just on reach, but on KPI achievement
- Conduct A/B tests of content formats, texts, posting times, formulating hypotheses for performance improvement based on data
- Implement a data-driven approach in decision-making regarding content and strategy
- Build and manage a team (in-house and outsource)
- Implement and use tools for task planning and control
- Efficiently manage resources
- Adhere to deadlines and ensure uninterrupted content delivery
- Collaborate with other company departments: production, photo studio, design team, brand team, product, etc.
What we are looking for in a candidate
- 3+ years of experience in SMM management in dynamic industries
- Successful experience in creating viral content and managing SMM projects with measurable results
- 1+ year of team management experience (in-house and outsource)
- Skills in strategic planning, content production, and brief formulation
- Experience working with analytical tools (data, hypotheses, A/B tests)
- Experience working with AI – skills, agents, bots, etc.
We offer
- An open culture and a team you can grow with
- A strong, ambitious product
- Official employment, competitive salary, and performance-based bonuses
- Voluntary medical insurance policy with dental coverage
- Training at the 12 STOREEZ academy, discounts from partners Skillbox, Skyeng
- Discounts on brand products and a birthday certificate
- Hybrid schedule: possibility to work partially from home
- Comfortable environment: cozy meeting rooms, fruits and aromatic coffee in the kitchen, "Friday is dog day," and other pleasant amenities
- Loft-style office at Trekhgornaya Manufaktura: 10-15 minutes walk from metro stations Ulitsa 1905 Goda, Vystavochnaya, Krasnopresnenskaya
- Starting late August — a new office located in the Skolkovo innovation center
What are the next steps
- We will contact you to schedule a convenient interview time
- During the interview with HR, we will discuss your goals and experience
- During the interview with your future manager, we will discuss tasks and priorities and explain how the workflow operates
- During the interview with the hiring ambassador, we will assess our value alignment
- We will request recommendations from your previous employers
- We will send you an offer
