12 STOREEZ brand is looking for a Head of SMM

Role Mission:

• Create and develop brand communication on social networks, fostering a strong emotional connection with the audience, ensuring growth in brand awareness, engagement, and sales through strategic content and team management.

Responsibilities:

• Develop a unified SMM strategy based on business goals, marketing objectives, and target audience needs (links, brand awareness, loyalty, sales).
• Define the brand's tone of voice, key channels, formats, and KPIs for each direction.
• Create a content plan and content calendar that combines various objectives: sales-oriented, engaging, expert, and entertainment.
• Generate ideas for content for own social networks, adapting trends to the brand's values and DNA.
• Formulate clear and measurable technical specifications for designers, copywriters, and videographers.
• Organize the search for key figures for social media development and creation of viral stories (clients, internal experts, ambassadors).
• Manage the creation and release of all content for own social networks.
• Manage the company's pages on all social networks (Instagram, Telegram, VK, YouTube, and others).
• Regularly monitor social media trends and implement the most modern ideas.
• Test new tools and platforms for the company.
• Analyze the effectiveness of released content, preparing reports not just on reach, but on KPI achievement.
• Conduct A/B tests of content formats, texts, and publication times, formulating hypotheses for improving metrics based on data.
• Implement a data-driven approach in decision-making regarding content and strategy.
• Build and manage a team (in-house and outsource).
• Implement and use tools for task planning and control.
• Effectively manage resources.
• Adhere to deadlines and ensure uninterrupted content delivery.
• Collaborate with other departments of the company: production, photo studio, design team, brand team, product, etc.

Candidate Profile:

• At least 3 years of experience in SMM management in dynamic industries.
• Successful experience in creating viral content and managing SMM projects with measurable results.
• At least 1 year of team management experience (in-house and outsource).
• Skills in strategic planning, content production, and setting technical specifications.
• Experience with analytical tools (data, hypotheses, A/B tests).
• Experience with AI – skills, agents, bots, etc.

What the Company Offers:

• An open culture and a team you grow with.
• A strong, ambitious product.
• Official employment, competitive salary, and performance-based bonuses.
• Voluntary medical insurance policy including dental care.
• Training at the 12 STOREEZ academy, discounts from partners Skillbox, Skyeng.
• Discounts on the brand's products and a birthday certificate.
• Hybrid work schedule: possibility to work partially from home.
• Comfortable environment: cozy meeting rooms, fruits and aromatic coffee in the kitchen, "Fridays are dog days," and other pleasant perks.
• Loft-style office at Trekhgornaya Manufaktura: 10-15 minutes walk from metro stations Ulitsa 1905 Goda, Vystavochnaya, Krasnopresnenskaya.
• Starting late August, a new office located in the Skolkovo innovation center.

Interview Process:

• We will contact you to schedule a convenient interview time.
• During the HR interview, we will discuss your goals and experience.
• During the interview with your future manager, you will discuss tasks and priorities, and learn about the workflow.
• During the hiring ambassador interview, we will assess your value alignment.
• We will request recommendations from your previous employers.
• We will send you an offer.