Company:** Prosveschenie Location: Moscow Experience: 3 to 6 years

The role's objective is to ensure the effective presence of GC "Prosveschenie" in social media: develop digital communication channels, form a relevant content agenda, support the company's marketing and reputational tasks, and ensure audience growth and engagement.

We set the following tasks for the candidate:

• Manage and develop the social networks and digital channels of GC "Prosveschenie" in accordance with the company's marketing and communication strategy.
• Formulate an SMM approach for business and marketing tasks: identify priority platforms, formats, and content mechanics.
• Develop and implement content plans: form an agenda, find topics and news hooks, adapt content to the specifics of each platform — VK, Telegram, and other relevant channels.
• Work independently with content: prepare posts and other materials, assign tasks to designers, video production, and contractors, control production and publication.
• Promptly work with the information agenda: track trends, news, and situational news hooks, assess their relevance to the brand, and quickly launch suitable content.
• Support the company's key communication and marketing campaigns in social media, ensure their informational and reputational support.
• Launch special and partner projects: collaborations, integrations, contests, giveaways, and other audience attraction and engagement mechanics; coordinate their implementation and comply with necessary legal requirements.
• Develop audience and engagement: test new formats, mechanics, and hypotheses, analyze feedback, and scale successful solutions.
• Interact with the audience: handle comments, messages, and feedback in accordance with brand communication standards.
• Analyze channel effectiveness: track key SMM metrics and KPIs, prepare regular reports, identify growth points, and formulate suggestions for improving results.
• Coordinate internal teams and contractors: manage multiple projects and tasks simultaneously, plan work, control deadlines, and quality of results.

What's important for us for this position:

• From 3 years of SMM experience, preferably in education, EdTech, media, services, or other content-intensive projects.
• Experience in independently managing multiple social networks and projects: VK, Telegram, and other relevant platforms.
• Experience working with large or complex brands, multiple content areas, and a large volume of communications will be an advantage.
• Business-oriented approach to SMM: understand social networks not only as a platform for content publication but also as a tool for solving marketing, communication, and reputational tasks.
• Confident command of SMM analytics: understand key metrics, able to work with numbers, evaluate content effectiveness, and make data-driven decisions.
• Good understanding of the educational audience and the specifics of educational content, ability to work with expert and useful materials and adapt them for different formats and platforms.
• Strong content "eye": understand social media trends, able to find interesting news hooks and quickly turn them into relevant content.
• Experience in implementing special projects, partner integrations, collaborations, contests, and other SMM mechanics.
• Understanding of basic legal requirements and document flow when implementing advertising, partner, and promotional activities.
• Ability to independently organize the full work cycle — from idea and content plan to publication, promotion, result analysis, and approach adjustment.
• High operational efficiency, independence, organization, and the ability to manage multiple tasks and projects simultaneously.

Required for application

Please attach links to social networks you manage or have managed, and/or case studies describing your personal contribution and results in numbers.

It is important for us to see not only the final content but also what exactly the candidate did independently, what tasks they solved, and what results were achieved.

We offer you:

• Official employment on an indefinite employment contract;
• Fully official salary and semi-annual bonuses based on work results;
• Office in the center of Moscow (metro stations Novoslobodskaya/Mendeleevskaya/Dostoevskaya);
• Voluntary medical insurance (DMS) after the probation period, including dental care;
• Corporate training – trainings, conferences, professional development courses;
• Internal system of flexible benefits, motivation, and employee bonuses – Benefit Cafeteria;
• Corporate privilege program with discounts from partners – Primezone;
• Corporate gym;
• Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities.