SMM Lead / Head of SMM Department
Prosveschenie Group is looking for a leader to head the group's social media department. This role is for someone who can simultaneously see SMM from a business perspective and dive into implementation details. The responsibilities will include the unified SMM strategy of the group, development of the Group's general channels, and coordination of the SMM function across assets and subsidiaries.
We are setting the following tasks for the candidate:
- Develop and implement a unified strategy for Prosveschenie Group's presence in social media, taking into account the group's business objectives.
- Define the role and tasks of the group's SMM channels, develop general platforms and key communities.
- Coordinate SMM development in assets and subsidiaries: establish unified approaches, share best practices, identify synergies, and control implementation quality.
- Formulate a system for managing the SMM function: processes, standards, KPIs, areas of responsibility, and principles of interaction between teams.
- Manage the SMM budget: plan expenses, evaluate investment efficiency, and make data-driven decisions.
- Provide SMM support for key projects, products, news events, and communication campaigns of the group.
- Develop communities and channels, test new formats and communication tools.
- Build partnerships with opinion leaders, professional and thematic communities.
- Analyze the effectiveness of channels and content, form a reporting system, and make data-driven decisions.
- Regularly evaluate the effectiveness of the group's SMM function and propose solutions for its development.
For us, the following is important for this position:
- 5+ years of experience in SMM, digital communications, or related fields.
- Experience in leading an SMM function, team, or several departments.
- Experience in developing and implementing SMM strategies for large companies, brands, or projects with a wide audience.
- Experience in managing contractors and cross-functional teams.
- Experience in budget management and understanding of SMM economics: ability to calculate cost per acquisition, evaluate investment efficiency, and link communication metrics to business results.
- Good understanding of social media analytics, key metrics, and principles of evaluating content and promotion effectiveness.
- Understanding of modern SMM tools, content marketing, digital communications, and community management.
Experience working on both the client and agency side, possession of professional marketing and digital awards, as well as a commitment to continuous development and learning new tools and approaches will be an advantage.
We offer you:
- Official employment on an indefinite employment contract;
- Fully official salary and semi-annual bonuses based on performance;
- Office in the center of Moscow (Novoslobodskaya/Mendeleevskaya/Dostoevskaya metro stations);
- Voluntary medical insurance after the probationary period, including dental care;
- Corporate training – seminars, conferences, professional development courses;
- Internal system of flexible benefits, motivation, and employee bonuses – Benefits Cafeteria;
- Corporate privilege program with partner discounts – Primezone;
- Corporate gym;
- Summer children's room;
- Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities.
