Head of Media (Education)
"Prosveschenie" is a leader in the creation of educational products. Today, we are shaping an environment that inspires lifelong learning and development, and we are not stopping there.
We are actively developing our digital direction and, in connection with the launch of new projects, we are looking for a Head of Media with experience in launching online media and building a strong professional community around the brand.
The candidate will be responsible for the following tasks:
- Launch and development of a portal (online journal) for the teaching community;
- Formation and development of a community of teachers, students, and other target audiences;
- Development and implementation of a media strategy and SMM strategy;
- Formation and management of an SMM team and editorial teams;
- Building effective processes for content creation, publication, and promotion;
- Implementation of special projects in collaboration with marketing and product teams;
- Management of the media budget and evaluation of investment effectiveness;
- Analysis of key media performance indicators, preparation of recommendations, and implementation of improvements to achieve business goals.
For us, the following are important for this position:
- Successful experience in managing media/content/SMM projects for at least 3 years;
- Experience launching/rebuilding online publications (education sphere, EdTech will be an advantage);
- Skills in developing a content portal (articles, news) and managing social media/messengers (Telegram, TikTok, VK);
- Team management skills, process building, budget management;
- Confirmed cases of audience growth, reach, engagement, and other media performance indicators;
- Understanding of business metrics and the ability to link media results to the company's business objectives;
- Results-oriented, managerial maturity, systematic approach, communication skills;
We offer you:
- Official employment on an indefinite employment contract;
- Fully official salary and semi-annual bonuses based on performance;
- Office in the center of Moscow (m. Novoslobodskaya/Mendeleevskaya/Dostoevskaya);
- Hybrid work schedule after the probation period (to be discussed);
- Voluntary medical insurance (DMS) after the probation period, including dental care;
- Corporate training – trainings, conferences, professional development courses;
- Internal system of flexible benefits, motivation, and employee bonuses – Benefits Cafeteria;
- Corporate privilege program with partner discounts – Primezone;
- Corporate gym;
- Summer children's room;
- Rich social and corporate life: corporate events, holidays, festivals, sports, and charity activities.