What you will be doing:
- Media Strategy. Develop a reach media strategy: media mix logic, the role of each channel, audience priorities, connection with business goals and the network's marketing calendar.
- Planning and Procurement. Formulate media plans, agree on placement terms with agencies and platforms, control execution and reporting quality.
- Budget. Manage the reach media budget: allocate across channels and flights, justify decisions with data, control spending, and initiate reallocations.
- Contractor Management. Build working relationships with agencies and platforms: set tasks, agree on SLAs and KPIs, assess performance quality, develop partnerships.
- Testing. Formulate a test plan and organize its implementation: new formats, channels, audience segments — record results, draw conclusions, scale effective combinations.
- Analytics and Business Impact. Build a system for evaluating the effectiveness of reach media; assess the incremental impact of campaigns on business metrics; initiate MMM and apply results in budget decisions.
- Cross-function. Collaborate with performance marketing and CRM teams: coordinate media split, ensure end-to-end analytics and correct attribution.
We will be a good fit if:
- You have experience (5–7 years) in media planning and media strategy, with 2–3 years of independent responsibility for a department or team.
- You can develop and defend a reach media strategy.
- You have experience working with agencies, can set tasks, evaluate the results of work done, and negotiate with platforms.
- You understand market conditions, pricing, and inventory in reach channels.
- You possess strategic thinking.
- You understand the logic of budget allocation between channels, can justify the split, and adjust it based on results.
- You are focused on business needs and understand the connection between media investments and customer acquisition metrics.
What we offer in return:
- Work in a fast-growing network of DDX Fitness clubs, where you influence the experience of thousands of people.
- Hybrid work format.
- Official employment from day one.
- Voluntary medical insurance after the probation period.
- 28 days of vacation — we understand how important rest is.
- Free training sessions at DDX Fitness clubs.
- Free access to video workouts for the gym and home DDX Action.
- Discount on membership for relatives.
