What will the Marketing Communications Manager do?
- Develop a marketing communications strategy and plan for the markets within the BEEM business unit in accordance with the overall strategy
- Coordinate the marketing communications plan with other groups and departments
- Determine an effective media mix in accordance with the objectives of advertising campaigns and ensure timely launch of campaigns.
- Improve the efficiency of media investment to ensure category leadership.
- Initiate and lead tenders, competitions for the selection of contractors providing marketing communications services: media buying, creative idea development, communication material production.
- Analyze the effectiveness of marketing communications, changes in media consumption, monitor brand and competitor mentions in the online space, consumer behavior, and other social trends that affect the impact and effectiveness of marketing communications.
- Track brand parameters through regular brand health research conducted in key markets.
- Develop and adapt creative materials in accordance with the brand mission, brand positioning, and visual guidelines.
- Creative testing and effectiveness measurement.
- Manage rights to intellectual property.
- Coordinate workflow and timely payments within their area of responsibility. Exercise control over budget planning and expenses.
What do we expect from the candidate?
- At least 3 years of experience with top FMCG brands, in media/creative agencies;
- English language - upper intermediate;
- Skills in working with media strategy, key marketing communications tools, digital media, and traditional media;
- Understanding of all key media metrics;
- Skills in creating creative from strategy to placement;
- Understanding of brand positioning;
- Understanding of marketing research and ability to work with marketing research results;
- Higher education in marketing is desirable.
What do we offer?
- Friendly and professional team;
- Work schedule - hybrid (3 days in office and 2 days remote);
- Extended voluntary medical insurance package (for employee and family members);
- Unique pension program;
- Annual bonus;
- Corporate mobile communication.
