Head of SMM Department at Novikov Group

A Head of SMM Department is required at Novikov Group.

Novikov Group has been a leader in the restaurant business for over 30 years, with over 60 successful projects in Moscow, London, and Dubai. The company creates trends, opens new horizons, and unites the best professionals in the industry.

Do you feel the pulse of digital, know how to turn ideas into viral campaigns, and want to work with iconic brands? Then we are waiting for you! Novikov Group is looking for a Head of SMM Department – a person who not only manages but also inspires the team and sets standards for the entire industry.

• Development, implementation, and control of social media strategies for Novikov Group restaurants in partnership with the marketing team

• Content management: creation, approval, and posting of content, profile design. Development and improvement of monthly content plans

• Project management and production: organization and execution of image photo/video shoots for publications, independent shooting of photo and video content as needed

• Analytics: assessment of the effectiveness of tools, sections, creatives, and promotion mechanics, report writing

• Monitoring the company's online reputation (reviews, handling negative feedback)

• Idea generation: constant generation of ideas at the intersection of trends and premium products

• Development and implementation of SMM strategies for the holding company's restaurant projects

• Formation of content strategy

• Regular monitoring of strategy execution

• Excellent communication skills, fluent oral and written communication

• Autonomy and responsibility: readiness to take responsibility and bring tasks to successful completion without external control

• Knowledge of trends in visual identity

• Experience interacting with contractors, bloggers, influencers

• Higher education (preferably in a relevant field: marketing, PR, journalism, art and design)

• At least 3 years of experience in SMM/content, with at least two years in a leadership position
• Portfolio of implemented projects with significant results
• Deep understanding of the restaurant market and digital marketing, awareness and understanding of trends in the premium segment
• Team management skills, developed sense of taste, and creativity

• Work in a legendary company-leader of the restaurant business
• Employment according to the Labor Code of the Russian Federation, stable "white" salary
• 5/2 schedule, working hours from 10:00 to 18:00
• Office in the center of Moscow, business trips for projects
• Opportunity to influence the development of iconic brands and launch new projects
• Friendly team of professionals, atmosphere of creativity and development
• Corporate discounts, participation in industry events