Head of SMM Department / Head of SMM

SOFIS — a group of companies. We produce decorative and skincare cosmetics.

We are inviting to our team "Head of SMM Department / Head of SMM"

SOFIS means 15 years of consistently successful work, 2 international BEAUTY brands in our portfolio: 7DAYS and V.COLOUR PROFESSIONAL, 2 headquarters (Moscow/Milan), and 200 employees.

SOFIS means 40,000 points of sale: in Russia and 60 countries worldwide.

Our clients: Zolotoye Yabloko, Podruzhka, L'Etoile, Druni, Douglas, Drogas, Watsons. Major global marketplaces: Amazon, WB, OZON.

Who we need:

A Head of SMM Department who not only knows how to create engaging content but also deeply understands how to properly set up and optimize advertising campaigns on social media. You should be an expert in ad platforms such as: Meta Ads, TT Ads, YT Ads, VK Ads, TG Ads and others, and know exactly how to get the maximum results from advertising tools. If you understand how ad platforms can be a key element of successful promotion and are ready to take responsibility for the results — we will be glad to see your application!

Your responsibilities will include:

Building and developing a team (targeting specialists, content creators);

Monitoring task completion and KPIs: subscriber growth, engagement, lead generation;

Setting tasks for creatives, texts, visuals, stories, videos;

Planning, launching, and analyzing advertising campaigns on Meta Ads, TT Ads, YT Ads, VK Ads, and TG Ads;

Implementing and controlling workflows: content plan, deadlines, analytics;

Reporting to the owner/marketing director.

We expect:

3+ years of management experience in SMM/targeting;

Deep expertise in social media advertising, not just "posting on a schedule";

High-level experience with ad platforms (Meta Ads, TT Ads, YT Ads, VK Ads, TG Ads, and others); Understanding that successful social media promotion starts with correctly set up advertising campaigns and the ability to work with budgets;

Building an advertising ECO-system (content, advertising, analytics);

Will be a plus:

Experience promoting brands in e-commerce;

Ability to set up a department "turnkey" from scratch;

Skills in Reels/TT format, short videos;

Experience in personal branding and working with experts.

We offer:

Voluntary medical insurance (Ingosstrakh, Medsi);

Ready-made resources: team, budgets, workflows;

Opportunity to influence strategy and make decisions;

A dynamic, ambitious project with growth potential;

Flexible yet office-based schedule, results-oriented work;

Transparent success metrics and bonuses for achieving goals;

Creative and cozy office within walking distance of Dmitrovskaya metro station, "Flacon" Design Factory;

We offer interesting work in a dynamically developing company, training, and opportunities for professional and financial growth;

7 reasons to work at SOFIS:

SOFIS — An international group of companies. We produce decorative and skincare cosmetics, combining an expert approach with a global mindset.

SOFIS— With a strong foundation, which develops confidently and withstands any market and time challenges. Here you can build your career in a stable company, without fearing unpredictability.

SOFIS— Real growth opportunities - We don't just set ambitious goals — we provide resources and support for your professional and personal development. In our team, you can grow and reach new heights together with strong and experienced colleagues.

SOFIS— Fair and decent compensation - Your work will be valued appropriately. At SOFIS, you can earn a decent living and build financial independence, receiving motivation to move even further.

SOFIS— A product you can trust - We don't just create cosmetics — we create products that truly improve people's lives. Working here means participating in the creation of beauty and health that millions trust.

SOFIS— A team where you are valued - At SOFIS, we are people of action, energy, and creativity. We support each other and value everyone's contribution because we believe: together we are stronger.

SOFIS— A culture of openness and support - Corporate spirit is not just empty words. It's daily mutual understanding, honesty, and support that help you unlock your potential and be yourself.

SOFIS— Honesty and transparency - We build relationships based on trust and open dialogue. Here, every voice is heard, and decisions are made transparently and fairly.