Head of Promotion Team

We are looking for a Head of Promotion Team for the educational and developmental literature department. You will be responsible for launching new products to the market and developing the department's brand.

By developing others, we develop ourselves. This is one of the company's values, and we would be happy to do it together with you. Join us:)

Management and Strategy

• Developing promotion goals and tools for SMM, PR, Event, and brand strategy; implementing the annual strategy within the publishing house's strategy;
• Annual planning of activities across all promotion channels and campaign launches (marketing initiatives, integrations, media advertising);
• Budgeting: planning the team's annual and monthly budget, expense control, and reporting;
• Analyzing the effectiveness of promotion tools and KPIs (month/quarter/year), preparing final reports;

Team

• Participating in the recruitment and onboarding of department employees (e.g., SMM manager, PR specialist)
• Setting tasks, controlling deadlines and quality, providing feedback, team development; planning and summarizing PM contract outcomes

Promotion and Brand

• Content marketing: coordinating the content plan, promotion through educational and expert content;
• Launching new products to the market: developing a launch plan, coordinating with the editorial and sales departments;
• Organizing and promoting events (conferences, webinars, book fairs, presentations);
• Developing the department's brand and series of educational literature

Experience: 3 to 6 years

• Specialized higher education;
• Marketing experience from 3–5 years, with at least 2 years in a management position (team/department lead, project manager with a team);
• Team management experience of 3+ people and task delegation to subordinates;
• Experience in planning and controlling budgets, KPI reporting;
• Practical experience in digital promotion: SMM, targeted advertising, content marketing, working with marketplaces;
• Experience in launching products to the market and running promotional campaigns

Location: Moscow

• Official employment according to the Labor Code of the Russian Federation
• 5/2 schedule, from 9:30 to 18:00
• Office located 5 minutes from Polezhaevskaya metro station
• Voluntary medical insurance, book discounts, corporate training, and a vibrant internal life
• Opportunities for professional and career growth