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Яндекс
Russia18 days ago
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Grade
Middle
Experience
3-6 years
By company and country
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Company:** Yandex Location: Moscow Experience: 3 to 6 years
Yandex.Travel is a service used by millions of users every month to plan trips: they choose hotels, book accommodation, and buy plane and train tickets.
We are looking for a performance marketer to help the team attract new users and increase bookings. You will need to develop advertising channels, test hypotheses, and evaluate the impact of advertising campaigns on business growth.
Campaign Management You will plan and launch advertising campaigns, purchase traffic, manage budgets, optimize placements, and scale successful campaigns to achieve target KPIs.
Traffic Analytics You will evaluate the effectiveness of advertising campaigns: analyze various metrics – from cost per install and customer acquisition to booking conversion, repeat purchases, and marketing investment ROI.
Finding Growth Solutions You will look for new traffic sources and ways to promote the service more effectively, come up with hypotheses, launch A/B tests, and implement solutions that deliver measurable results.
AI Implementation You will seek opportunities to apply AI in daily work – for example, when preparing advertising materials, formulating hypotheses, analyzing campaign results, and automating reporting. You will test AI tools, integrate them into workflows, and evaluate how they change the speed and quality of the team's work.
Team Collaboration You will work with product marketing, analytics, and design teams: prepare briefs, set tasks, present campaign results, and together with colleagues, decide what to do next.
