Title: Marketing Manager
Company: Taxi 369
Location: Moscow
Salary: from 180000 to 250000 RUR
Experience: From 3 to 6 years
Taxi "369" is a large company in the car rental for taxi work industry.
We are developing a modern fleet, digital services, and infrastructure for drivers.
We are currently looking for a Marketing Director who will take responsibility for the development of the marketing system and directly influence the key business result - the number and quality of drivers who join our fleet and go on the line.
This position is for someone who is interested not in marketing for marketing's sake, but in numbers, funnels, cost of acquisition economics, and scaling working tools.
What you will do
Manage driver acquisition
- form and fulfill a plan for leads from potential drivers;
- increase the number of qualified leads;
- work on the conversion of leads to qualified candidates;
- analyze the entire funnel: lead → qualification → readiness to drive;
- identify points of loss and launch solutions to eliminate them.
Manage advertising channels
- Avito;
- Yandex Garage;
- social networks and other digital channels;
- partner sources;
- testing new acquisition channels.
The main task is to understand which channel brings drivers of what quality and at what cost.
Work with the advertising budget
- plan and control expenses;
- calculate CPL and cost per qualified lead;
- reallocate the budget between channels;
- find opportunities to reduce acquisition costs;
- test advertising hypotheses and scale working solutions.
Work with analytics
- track marketing KPIs;
- regularly analyze channel performance;
- prepare conclusions and suggestions for improving results;
- work with dashboards and CRM;
- jointly with other departments, investigate the causes of changes in the funnel.
Use AI in your work
We expect that AI is not a separate experiment for you, but a working tool for a marketer.
You will need to use AI for:
- data analysis and pattern recognition;
- preparing and verifying hypotheses;
- automating routine marketing tasks;
- working with advertising campaigns;
- competitor and market analysis;
- increasing the speed of decision-making.
Key tasks in the position:
- increase the flow of leads from drivers;
- increase the proportion of qualified leads;
- control the cost of acquisition;
- increase the efficiency of advertising channels;
- find new lead sources;
- build transparent marketing analytics;
- directly influence the number of drivers who start driving.
What is important to us:
- Marketing experience from 3 years.
- Practical experience with performance/digital advertising.
- Understanding of metrics CPL, CPA, conversion, cost per qualified lead, ROMI/ROI.
- Ability to work with advertising accounts and analytics.
- Ability to independently analyze data and draw conclusions.
- Experience with CRM and sales funnels will be a plus.
- Confident use of AI tools in daily work.
- Readiness not only to set tasks but also to independently dive into data, advertising, and results.
- Systemacity, initiative, and focus on measurable results.
What we offer:
- Work in a large company with its own fleet.
- Clear product and a large audience of potential clients.
- Opportunity to directly influence business results.
- Work with real marketing budgets and measurable KPIs.
- Opportunity to independently test hypotheses and develop effective channels.
- Dynamic environment and fast decision-making cycle.
Location: Moscow, Varshavskoye highway, 170 G
Format: hybrid/remote
Apply, we look forward to cooperating with you.
Skills: Marketing planning, Marketing analysis, Marketing communications, Marketing research, Brand development, Competitive environment analysis, Market analysis, Business communication, Customer acquisition and retention, Organizational skills, SMM, Product promotion strategy development, Internet marketing
