Marketing Manager for Maps

The B2B direction of Yandex Maps combines Yandex Maps API and Geoanalytics — services that help companies embed maps, search, routing, and geoanalytics into their websites, applications, and internal systems.

We are looking for a lead B2B marketer who will take on the marketing for the entire direction.

You will create a marketing strategy and plan, build processes, support launches, and evaluate their results. You will work with SMB and enterprise clients: attract self-service users, support product releases, and organize daily marketing operations. All of this — in close collaboration with internal teams, agencies, and contractors.

Your tasks

Strategy, planning, performance evaluation You will update the marketing strategy for the B2B direction of Maps, on its basis create a quarterly marketing plan, defend the budget, and agree on priorities with the head of the direction. You will regularly evaluate the effectiveness of marketing activities and prioritize them based on actual results.

Product launches and lead generation You will need to prepare launches together with product and sales teams: study audience needs, formulate positioning, and organize relevant activities: landing pages, mailings, sales materials (presentations, instructions). You will launch advertising campaigns, evaluate their effectiveness (CAC, LTV, ROI), and optimize lead quality and their movement through the funnel. You will need to select channels based on hypotheses: Direct, Promo Pages, email, and CRM communications.

Content and website You will develop the website and plan content to attract clients and support sales: case studies, articles, guides, mailings, presentations, event content. You will assign tasks to the editorial team, designers, developers, and external contractors.

Events and partnerships You will organize your own events (business breakfasts, workshops, webinars, client meetings), integrate into external conferences, and evaluate their results. You will select the target audience and build a lead processing system with the sales team, prepare joint activities with partners, and monitor the quality and consistent style of materials.

Working with adjacent teams and contractors You will work closely with sales, product, analytics, PR, development, and design teams, as well as the editorial team and external contractors. You will compile a pool of external contractors and agencies, write briefs for them, control their work, and evaluate the results.

We expect you to have

• At least three years of experience in B2B marketing in IT, SaaS, or another technology business, having independently managed a direction or major campaigns and launches, managed a budget, and been responsible for results
• Ability to work with agencies and contractors: select vendors, prepare briefs, negotiate deadlines, and check work against agreed criteria
• Ability to manage multiple directions at once, prioritize tasks, and explain which tasks should be postponed
• Sufficient understanding of performance marketing, content, CRM, websites, and events to assign tasks to a specialized professional and evaluate their work
• Ability to calculate cost per lead, evaluate lead quality, and analyze the funnel with the sales team, and explain marketing's contribution to revenue considering attribution limitations and long sales cycles
• Ability to track deadlines, budget, and access, and identify problems in advance that could halt work

It will be a plus if you

• Have promoted API/SDK, developer tools, geotechnology, or other complex B2B products
• Have experience with enterprise clients, ABM, and long sales cycles
• Have personally launched campaigns in Yandex Direct, worked with Yandex Metrika
• Have organized offline events and understand how to evaluate their business value

More about the team

More about how we integrate technology into creativity — in the Yandex for TechnoCreative channel