RocketHuntSmart job search
Яндекс
Russia9 days ago
Reach out directly about this role
Grade
Senior
Experience
3-6 years
By company and country
AI writes it from your resume. You only have to send it.
Title: Senior Marketer at «Pomoshch Ryadom» Company: Yandex Location: Moscow Experience: 3 to 6 years
«Pomoshch Ryadom» is a charitable foundation of Yandex. The marketing team sets the goal of engaging millions of people in charity — through mechanics within Yandex services, special projects, and campaigns.
We are looking for a marketer who can simultaneously work with meanings and numbers: come up with ways to talk about charity in a way that makes people want to participate, and track the effectiveness of these methods.
Brand and communication strategy You will shape the voice of the direction: determine what the company talks about and in what tone in campaigns, regular communications, and reports. Your task is to create a tone and meanings that engage the audience and hold their attention.
Fundraising mechanics You will package activities into working mechanics: come up with concepts, bring them to launch, and track the results. Your task is to turn donations for the foundation into engaging stories that people will want to participate in.
Integration with Yandex services You will look for where the foundation is represented in the Yandex ecosystem, establish partnerships with service teams, understand the interests of Lavka, Kinopoisk, Taxi, and offer mechanics so attractive that they are difficult to refuse.
Metrics and efficiency You will work with clear KPIs: money and new users. You need to study the work of each channel in detail: analyze the funnel, evaluate conversions and LTV, identify bottlenecks, and understand what to optimize. The main channels are CRM, performance, and product integrations.
