Senior Product Marketing Manager for Yandex 360

Title: Senior Product Marketing Manager for Yandex 360 Company: Yandex Location: Moscow Experience: More than 6 years

We are looking for someone to take charge of product marketing for AI products within Yandex 360. The products have already been launched, and our task now is to exponentially scale their growth, attract new users, increase marketing's contribution to sales, and help the products achieve leading positions.

You will be responsible for building the marketing system: refining the go-to-market strategy, identifying growth opportunities, establishing collaboration with product, commercial, and marketing teams, and driving plans to measurable results.

Your Responsibilities Will Include

Formulating and implementing the product marketing strategy for the Yandex 360 AI product portfolio You will be responsible for marketing contributions to acquiring new users and sales, developing product positioning, value propositions, and communication for various B2B audiences, as well as identifying the most promising use cases, segments, and growth opportunities.

Planning product launches and scaling: from hypothesis and GTM plan to results assessment You will launch experiments and assess their results, identify effective acquisition mechanics, and scale them. Additionally, you will need to enhance collaboration between product, sales, marketing, analytics, research, PR, and other teams.

We Expect You To

• Have at least five years of experience in product marketing (mandatory — with B2B products)
• Have launched new products to market, achieved measurable results (growth in users, demand, sales, or market share), and be ready to discuss them in detail
• Independently developed and implemented a go-to-market strategy
• Be able to take responsibility for results, even when it requires engaging resources from other teams to achieve them
• Have participated in complex cross-functional collaboration within a large company or a similarly scaled environment
• Possess strong analytical skills: ability to build a funnel, define metrics, evaluate channel effectiveness, and make data-driven decisions
• Be able to simultaneously see the big picture strategy and dive into details independently
• Be interested in AI, regularly use AI tools in your work, understand their capabilities and limitations, and be able to find practical use cases for them

It Will Be a Plus If You

• Have worked with technology, SaaS, or AI products
• Have promoted new product categories where the market and user habits are still forming
• Can independently assemble AI prototypes, agents, and automations to test hypotheses and solve work tasks
• Have built a marketing function or department from an early stage