Company:** SBER
Location: Moscow
Experience: 3 to 6 years
We are developing an AI assistant – a product that is changing the way people interact with technology.
We need someone to bridge the gap between the product, the user, and the business, transforming AI capabilities into understandable use cases, value propositions, and product growth.
Responsibilities
- Formulating product hypotheses based on user insights, barriers, and motivations
- Participating in the formation of product strategy and prioritization of scenarios from a user value perspective
- Influencing the team's backlog: formulating requirements for new AI features from the user and market perspective, creating GTM strategies from insight to scaling
- Defining key launch metrics (awareness → trial → activation → retention → usage), communication channels, and success criteria
- Assessing the potential of new user segments and use cases for the AI assistant
- Forecasting the impact of planned features on DAU, engagement, retention, and product business metrics
- Predicting user readiness to delegate specific tasks to artificial intelligence
- Modeling the results of A/B tests and marketing activities, linking them to final changes in the funnel.
Requirements
- Higher education
- 4+ years of experience in Product Marketing / Growth Marketing for B2C
- Launching new digital products or products from scratch
- Understanding of LLMs, generative AI, and the capabilities of modern AI assistants
- Strong analytical skills
- Conducting experiments and A/B tests
- Ability to communicate with developers and product managers on the same level
- Deep understanding of the user and their needs
- Not afraid of uncertainty and a rapidly changing environment
- Experience with AI tools.
Conditions
- Comfortable modern office near Kutuzovskaya metro station
- Corporate gym and relaxation areas
- Sber's unique training system for professional and career development
- Adaptation program and manager support at the start
- Expanded VHI (Voluntary Medical Insurance) and preferential insurance for family
- Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate
- Prime subscription with the option of sharing with three close contacts
- Reward for recommending friends to the Sber team
- Corporate pension program.
