Sber is looking for a Head of Technology Marketing (AI for B2B).
Responsibilities:
- Development and implementation of a marketing strategy for the product portfolio in the B2B segment
- Formulation of product positioning, development of a value proposition
- Preparation of an integrated 360° marketing communications plan (TV, special projects, social media) and launch of advertising campaigns
- Interaction with external creative and media agencies: task setting, briefing, execution control
- Analysis of the effectiveness of communications and advertising campaigns
- Participation in the preparation of materials for PR, public speaking, and special projects; packaging of completed cases
- Support for partnership initiatives and promotion of the brand's technological image
Requirements:
- Higher education (preferably in marketing, communications, or technical fields)
- 3–5 years of experience in commercial or product marketing of technological products (AI, robotics, fintech, complex IT solutions)
- Mandatory confirmed experience in developing marketing strategies, brand positioning, and launching advertising campaigns from scratch
- Ability to evaluate the effectiveness of creative content and communication channels, strong analytical skills
- Understanding of 360° marketing tools, experience in B2B and image-based B2C marketing
- Practical experience in conducting negotiations, setting technical specifications, and controlling the work of external contractors and agencies
- High level of autonomy, proactivity, ability to work in a changing priority environment
- Experience with AI tools
Conditions:
- Comfortable modern office near Kutuzovskaya metro station
- Corporate gym and recreation areas
- Sber's unique training system for professional and career development
- Adaptation program and supervisor support at the start
- Extended voluntary medical insurance and preferential family insurance
- Flexible discount on mortgage loans, equal to 1/3 of the Central Bank's key rate
